Senior Research Executive
COGS OF INDUSTRY
The Fifty Shades of Grey franchise has a strong pulling power over brands, with many vying to tap into the global success story and reach the (increasingly hard to engage) 25-35 female demographic. Of course not all brands share a tangible connection with the storyline; DaVinci Roofscapes’ ‘best 50 shades of grey for exterior walls’ feels a bit tenuous for example.
Maxwell House continues its brand refresh strategy with a new product in the range – Iced Coffee Concentrates. The brand hopes to target younger, on-the-go coffee drinkers with the ‘just add water’ format. A similar product from Maxwell House’s key competitor Folgers will appear on shelves around the same time.
Also innovating within the coffee category, Starbucks now offers a monthly subscription to special reserve roasts. The design balances a provenance story with crisp, minimal aesthetics – whilst feeling suitably special vs. the brand’s other beans.
Little Caesers has unveiled a limited edition fast food item, the Bacon-Wrapped Crust Deep! Deep! Dish Pizza – the name says it all, it’s a pizza wrapped in 3.5 feet of bacon. If you skip all meals over the weekend you might just be hungry enough to try it when it becomes available on Monday.
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