COGS OF INDUSTRY
The Fifty Shades of Grey franchise has a strong pulling power over brands, with many vying to tap into the global success story and reach the (increasingly hard to engage) 25-35 female demographic. Of course not all brands share a tangible connection with the storyline; DaVinci Roofscapes’ ‘best 50 shades of grey for exterior walls’ feels a bit tenuous for example.
Maxwell House continues its brand refresh strategy with a new product in the range – Iced Coffee Concentrates. The brand hopes to target younger, on-the-go coffee drinkers with the ‘just add water’ format. A similar product from Maxwell House’s key competitor Folgers will appear on shelves around the same time.
Also innovating within the coffee category, Starbucks now offers a monthly subscription to special reserve roasts. The design balances a provenance story with crisp, minimal aesthetics – whilst feeling suitably special vs. the brand’s other beans.
Little Caesers has unveiled a limited edition fast food item, the Bacon-Wrapped Crust Deep! Deep! Dish Pizza – the name says it all, it’s a pizza wrapped in 3.5 feet of bacon. If you skip all meals over the weekend you might just be hungry enough to try it when it becomes available on Monday.
NAME THAT BRAND
And then, if you fancy the challenge, play the full game right here.