News Bulletin
06.03.15
In the news this week we look at the Tango redesign, a project The Big Picture was involved in, and explore how marketers are using apps to connect with and reward consumers.
COGS OF INDUSTRY
In conjunction with its cardholder reward campaign ‘Priceless Surprises’, MasterCard have teamed up with Kiip to launch a geo-location app. By harnessing GPS location data, advertisers can connect with consumers via mobile channels, delivering targeted and personalised consumer experiences anywhere, at any time.
The interiors of Holiday Inn Express have been given a digital makeover by IDEO and Forpeople, using a process of guest-led insight and consumer co-creation – made for the smart traveller, the room is complete with mobile check-in and streamed entertainment, all controlled at the touch of your smartphone or tablet.
PRETTY PACKAGING
Britvic has unveiled the new Tango redesign, by Brandhouse, that goes back to black and incorporates a playful visual language. The Big Picture was involved in the research process; exploring conceptual territories to identify a motivating tone of voice that would re-engage with young adults.
The aroma of each oil in the Aromatologic range is translated graphically on-pack, giving each perfume a unique personality. The striking monochromatic design, by mousgraphics, and numerical ordering remind us of another beauty product with great packaging, Verso eye serum.
AND FINALLY
Edible Growth is an on-going project by designer Chloe Rutzenwald that blends gardening, food and 3D printing. 3D printed dough encases edible, seed-infused soil to make a completely edible snack from scratch. Could this be the future of ‘home-grown’ produce?
NAME THAT BRAND
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