The impact of the solar eclipse on social media made the news this week, along with stories on Google’s cultural archive of global street art and the J2O Spritz from Britvic; a new product The Big Picture took through research.
COGS OF INDUSTRY
Paint brand Valspar and brand agency FCB Chicago introduce “Colour For All” – a campaign that uses specialist glasses by Enchroma to bring the full colour spectrum into the lives of the colour-blind. This reminds us of the Dove “Real Beauty” campaign which also focused on creating a positive impact in society, whilst still promoting key brand values.
As well as moving into retail recently, Google has set up The Google Art Project – a digital archive of artworks, collections and stories from around the globe that now includes street art. In a departure from the Picasso’s or Michelangelo’s of the world, the site allows anyone, anywhere to explore a country’s urban imprint in extraordinary detail.
The Big Picture teamed up with Britvic and design agency Identica on J2O spritz; a lightly sparkling, stylish variant of J2O. The minimalist, pared-back packaging style results in a sophisticated and premium non-alcoholic drink, aimed exclusively at an adult audience.
These protein ice cream bars from Essenchill Nutrition, designed by Simon Spring, merge category codes to create a distinctively premium pack design; simplistic black creates a serious ‘sports nutrition product’ feel, while the bold flash of colour hints to flavour while adding an element of fun and excitement expected from ice cream.
As the world temporarily descended into darkness, brands took to social media in an attempt to ‘eclipse’ the eclipse. Unsurprisingly, weather in the UK meant social media became the primary means for viewing the stunning spectacle, and brands such as the BBC, Innocent and Amazon all got involved via #eclipse2015.
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