Senior Research Executive
COGS OF INDUSTRY
The Design Week Awards 2013 finalists have been announced and you can take a look at who’s in running here. The nominees range from cheese to shoes – it seems no stone has been left unturned in the quest to find this year’s crème de la crème of the design world. We know it’s the taking part that counts… but if you do want to find out who this year’s winners are, the ceremony will be taking place on June 4th.
Which? has named and shamed 150 supermarket own-label products guilty of impersonating their branded counterparts. A fifth of consumers questioned have mistakenly purchased own-label, thinking it was the branded equivalent. How can brands protect their identity and avoid the Single White Female phenomenon sweeping the FMCG branding world? Silas Amos, Creative Director at JKR, gives us his opinion here.
Beefeater Gin’s limited edition ‘My London’ bottle is a great example of how brand heritage and history can be championed in a contemporary and engaging way. The brand invited consumers to submit a picture of ‘My London’ and the winning photos (all 2200 of them!) were used to recreate the iconic Beefeater on pack. Quirky and original, the end result demonstrates the merits of consumer co-creation and a bit of imagination. As the saying goes, a picture paints a thousand words…
As Starbucks struggles to repair its damaged reputation post tax avoidance-gate, the brand has announced it will be joining the Suspended Coffee movement. The initiative, pioneered in Italy, allows consumers to reserve a coffee for the homeless whilst ordering their own. Could a sprinkle of feel-good with that flat white help the coffee giant restore consumer faith?
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