News round-up 07.10.11
Back once again to deliver all the news that matters (plus much of that which doesn’t), it’s the TBP news round-up: your handy guide to the worlds of design, marketing and anything in-between.
Cogs of Industry
Steve Jobs, co-founder of Apple and visionary behind the Mac, iPod, iPhone and iPad, has passed away after a long battle with cancer, aged 56. A statement on the Apple website read, “Apple has lost a visionary and creative genius, and the world has lost an amazing human being. Those of us who have been fortunate enough to know and work with Steve have lost a dear friend and an inspiring mentor. Steve leaves behind a company that only he could have built, and his spirit will forever be the spirit of Apple.” Tributes to Jobs have come from far and wide; the Guardian has a collection here.
Jobs is survived by the company he has left behind, and their latest – the iPhone 4S – has the touch of magic that Jobs’ products are famous for. Though only an incremental improvement on its predecessor (a faster processor and an improved camera), the iPhone 4S’s “one more thing” is the astonishing Siri, a ‘digital assistant’ which can intelligently understand ordinary colloquial speech and respond accordingly. That means you can get it to remind you to pick up milk when you get home, choose a restaurant, respond to texts, organise your diary and more just by chatting to your iPhone. Meanwhile luddites with the aged iPhone 4 can upgrade to the new iOS5 on 12th October.
SAB Miller’s bid for Fosters looks increasingly likely to be a Good Call after Australia’s competition watchdog approved their A$10bn bid. The deal still requires the approval of the Foreign Review Investment Board and Foster’s shareholders.
War, huh? What is it good for? Well, when it’s a price war, the consumer. And Tesco are firing the opening shots with their Big Price Drop. 3,000 products in Tesco stores have been reduced, although their average prices went up according to the Grocer’s 33 so it might be that they’re giving with one hand whilst punching you in the proverbial with t’other. Anyway, Tesco certainly need to do something, as they’ve just suffered their worst first half in 20 years.
Just in time for winter is the new, New Covent Garden Soup Co. range. We worked on the project (so this is a little bit of trumpet-blowing by us, really), with designers Ziggurat. Obviously we think they’re great, and hope you agree. There’s bigger things happening in the world of owners Daniels Group though, as their parent company considers selling them off.
Greggs News! In a move about as likely as Gucci launching a value range in H&M, purveyor of fine sausage rolls Greggs is trialling the seductively-titled “Greggs Moments“, a new upmarket coffee shop format. There’s just one at the moment, in Greggs motherland Newcastle, but if the new format – which will feature mini pastries, porridge, yoghurt and fruit – is a success, it could be rolled out further.
2011’s CoolBrands list has been unveiled. Alongside the predictable regulars are brands such as organic food maestros and all-round nice folk Abel & Cole, Unilever’s polarising yeast tar Marmite and ABInBev’s Stella Artois. The brands are selected by an expert panel and a sample of the public, and are listed here.
Speaking of which, JKR have an insightful blog on where humour is – and maybe isn’t – appropriate in branding, pointing to Kulala Airlines’ approach (pictured) as probably the latter.
On the other end of the airborne branding scale is British Airways’ latest campaign, in which they’ve added a heraldic crest to their equities. Some are arguing it’s a bit much for a company founded in 1974, while others feel it’s an appropriate way to convey the heritage the brand taps into. Brand New has their say here.
Pretty, but not new, packaging here – here are few of the designs for Sainsbury’s own label products back in the 1970s.
Yeo Valley are continuing their brand extension into pop music by launching a new act. Continuing on from last year’s viral success of rapping farmers Yeo Boyz, Churned are a new boy band promoting Yeo Valley’s wares. The campaign, by BBH, will launch in this Saturday’s X Factor.
Television X owner Richard Desmond is launching a competitor to the National Lottery. The Health Lottery will donate funds (albeit not too many) to “redressing health inequalities in Britain”. Desmond also owns Channel 5, which adopted a very Daily Star-esque angle on the Amanda Knox debate this week.
Branding 10,000 Lakes is an ambitious project that sets out to do just that. As Nicole Meyer, the artist behind the project, explains, “lake logos have a tendency to be, well, fairly ugly. This project was created to rethink what they could be.”
Ok it’s not to do with design, or marketing, but it’s something that I’m sure a lot of commuters can relate to: check out this brilliant battle strategy for train travel.
‘There Is‘ is the website of Sean Freeman, a typographer and illustrator who produces the kind of beautiful pieces like that which you see here.
Name That Brand!
It is an age-old tradition that we end with Name That Brand, where we cleverly conceal the identity of a well-known brand using our mastery of Photoshop’s crop tool. The last one, as a few of you identified, was Lufthansa.
Here’s this edition’s Name That Brand…
Think you know it? Then why not tweet us with your answer and we’ll let you know if you’re right or not.
Until next time…