News round-up 18.07.11
It’s news round-up time here at TBP Towers. Every month or so we pull together the most interesting stories from design, marketing and an enormous drawer with ‘Misc’ scrawled on the label in marker pen, and pull them into a neatly ordered news post for your information and delectation. Think of it as a Reader’s Digest for the 21st Century. With fewer gardening stories.
The Cogs of Industry
Everyone’s favourite chef has parted company with Sainsbury’s. It’s a mutual split, with both parties citing that it’s simply ‘time to move on’. The celebrity chef has headed over 100 ad campaigns for the supermarket giant over the years, bolstering sales of up to 500% on some products.
Unilever is doing a little internal reshuffling in order to speed up how quickly it rolls out new products in emerging markets. This has included the creation of a new “refreshment” division which includes Lipton and Ben & Jerry’s.
Britvic have launched Tango Turbo: the world’s first drinks aerosol. The plastic vessel allows you to shoot a ‘foamy blast’ of the orangey pop into you mouth by using ‘nitro-fuelled’ technology. Blue Marlin were brought on board to design the pack, which is “deliberately edgy and disruptive” in order to target its teen audience. Apparently initial sales have been turbo-charged, too.
Apple is now the most valuable brand according to Millward Brown’s BrandZ report. Apple’s brand is valued at $153.3bn to second placed Google’s paltry $111.5bn. The highest placed FMCG brand is sixth-placed Coca-Cola, valued at $73.8bn. The full list is here.
Bacon purveyor Greggs is moving into the supermarket. They’re launching Greggs-branded frozen sausage rolls in what they hope to be the beginning of a Greggsian era in the frozen foods aisle.
Another high street brand eying the coveted supermarket shelves is Starbucks, who are launching a range of bottled frappuccino drinks.
This month we’ve blogged on The Apprentice and its representation of the design and research industries.
Over at Brand New there’s a great blog post on the Museum of the Moving Image’s new identity programme which, while a little utilitarian in the logo, intertwines fantastically with their beautiful new building in New York.
eBay’s Design Think Tank offers six innovation lessons over at Fast Co Design.
Finlandia Vodka has a pretty stunning new pack. The design provides “a memorable tactile experience while through the magic of refraction the glass comes alive and dances with reflected light”, according to designers Brown Forman & Hirst Pacific Ltd.
Here’s party whisky Wild Turkey’s new pack which is cleaned up and given more punch. “Even a good old boy changes his shirt every now and again,” said famed Wild Turkey Master Distiller Jimmy Russell.
These confectionery packs for the RNLI, the UK charity dedicated to saving lives at sea, are really charming. The designs, by Supafrank, aimed to remind visitors to RNLI stations of “beautiful days by the sea”. Many more here.
How do you brand and package air? Well maybe something a bit like this, by Designworks. These quirky packs are part of the Play Air campaign for charitable organisation The Song Room which help ensure that underprivileged schools can allow their students to participate in creative activities as part of their set curriculum.
Excuse us, but time for a little self-promotion: to celebrate our spangly website’s first birthday, we’ve updated the ‘What We Do’ section which you can find in all it’s circular glory here.
Dear Photograph is a rather charming project which the adjacent image explains rather neatly. Essentially it’s photographs used as a window into the past. Not dissimilar to this Back to the Future project which we’ve featured before.
What’s the colour of love? Or beauty? Or rage? Or jealousy? Find out for sure over at The Colour Of, which samples Flickr image search results to create a Turner-meets-Rothko colour mash-up. I can exclusively reveal that design is a sort of pinky-beige.
These Olympic posters through the ages make for interesting viewing.
These portraits by illustrator Seb Jarnot are fantastic.
A lot of TV ads can be over-complicated; not so this one for the Touch Wood mobile in Japan. It’s just a simple idea, beautifully executed – the kind of thing that gets people talking. On a similar meme, there’s this kind of Mouse Trap-esque setup. Both found via the Design Bridge blog.
Name That Brand!
In age-old news round-up tradition, we finish with Name That Brand, where we harness the dark arts of Photoshop’s crop tool to snip a segment of a well-known brand’s visual identity. If you’ve spent the last month like Russell Crowe in Beautiful Mind trying to identify the last one, I’m pleased to be able to put you out of your misery: it was Heineken.
Here’s this edition’s:
If you think you know it, then why not tweet us with the answer, and we’ll let you know if you’re right.
Until next time…