News round-up 23.03.12
Once a month or so, we “round up” a whole load of “news” from the worlds of design, marketing and anything tenuously related to either of the above, and we distill it down into delicious bite-size morsels full of tasty links. We call it the news round-up, and it here follows.
Cogs of Industry
The Team GB kit, designed by Stella McCartney, has been unveiled. We think it looks pretty good, feeling appropriately patriotic without straying into the realms of lazy cliché – no easy feat. An equally difficult challenge is feeling ‘British’ rather than more aligned with one country over another, which the design has struggled rather more with – (English?) critics are saying the lack of red makes it feel rather Scottish (as well as bad luck, apparently).
Apple have launched the new iPad, cleverly titled “the new iPad”. (The new iPad is better than iPad 2 and a lot better than iPad, but presumably won’t be as good as the new new iPad when that comes out, at which point the new iPad will probably just become “iPad” – not to be confused with the first iPad, which is also called “iPad”. Everyone clear? Good.) The main improvement over the last iPad is a vastly improved ‘retina’ display (which packs more pixels than your HDTV into a a screen a fraction of the size), meaning text looks pin sharp. It also has 4G connectivity, but that is of little consequence for us here in Blighty as our mobile networks haven’t adopted 4G properly yet (and won’t do until next year, probably).
Walkers have revealed its three mystery flavours: Sour Cream & Spring Onion; Lincolnshire Sausage & Brown Sauce; and Birmingham Chicken Balti. Over the course of the promotion, Walkers received 793,011 guesses, of which 3 were on the money, and win £50,000.
Birds Eye is set to relaunch its entire Field Fresh range in a bid to spice up sales of frozen vegetables. The new-look packs began rolling out in stores last month.
Starbucks were the talk of the (London) town last week with their promotion to give away free lattes to highlight their new ‘first name terms‘ approach, in which you’re asked for your name when you order your coffee so that there’s more of a personal touch when they hand it to you. (This news rounder-upper found that a week later this system had apparently been forgotten about, though.)
Shoppers’ minds can be weird and wonderful places, which is why only The Big Picture’s highly trained operatives should be allowed to go in there. If you’d like to know why so many companies place such emphasis on consumer insight, this article might help to explain.
Harvard Business School professor Jerry Zaltman explains how the power of pictures can go deeper into consumers’ thoughts – a technique we use a version of here at TBP, no less (though we’ve not yet started on the brain-scanning mentioned towards the end, though…)
Jaguar have changed their logo as part of a wider marketing campaign that aims to “to increase awareness of the brand amongst a new audience in line with the brand’s ambitious future plans”. The metal finish strikes us a being a somewhat hackeyned effort to conveying a ‘modern’ image, and one which seems to lose touch with the brand’s heritage and premium status. But that’s just us, what do you think?
In an increasingly Apple-orientated world, Microsoft have found themselves playing catch-up. Part of their approach of doing that is the slightly bonkers Windows 8, and the other is this new logo for Windows. Microsoft’s official blog post on it here, and Brand New’s say here.
An interesting article by Aaron Keller of Capsule on “packaging moments“.
Someone has stolen
Design Brid ge‘s letters. If anyone registers a new design agency called “eDges” anytime soon there might be a few eyebrows raised.
This dog’s-eye-view music video for Johnny Neon’s ‘Hearts’ is rather charming, and the song’s pretty good too.
There’s a wonderful set of vintage travel posters here.
We’re crackers for cupcakes here at The Big Picture, which is why this ‘(cake)hole in the wall‘ very much appeals, providing 24-hour cupcake access for those late night emergencies. It also has an amusing face, which is a bonus. There’s now also news that Mr Kipling is doing this in the UK. It’s spreading like wildfire!
If the words ‘geotagged’ and ‘typography’ get you excited, you should probably get out more. But if that’s the case, then this might just be up your street.
This is either heart-warming or nauseating depending on your perspective, but from a design perspective it’s a refreshing take on some well-known brands: Fresh Impressions on Brandmarks (from my 5 year old)
Name That Brand!
Tweet us if you think you know it, and we’ll let you know if you’re right!
That’s it for this month. If you like the cut of our jib, why not follow us on Twitter?