News round-up

04.01.13

Stuart Chapman

Director

Categories News

Our monthly news round-up of everything you need from the worlds of design, marketing and a big box marked “Misc”

Happy New Year! (At what point does it become too late to continue saying that?)

A new year brings the prospect of change of all sorts, but our News Round-Up returns as a rock of familiarity in a changing world – bringing you everything you need to know from the worlds of design and marketing, and a little bit of other stuff you don’t really need but is nonetheless very ‘sharable’. Enjoy.

Cogs of Industry

Compare the (super)market?
Compare the (super)market?

MPs are calling for more transparency in price data from supermarkets, according to Marketing Week. The argument is that making the data more standardised would open opportunities (or should that be apportunities?) for techies to make cost comparison tools which would enable consumers to make more informed supermarket choices. Meanwhile, Google might be moving into cost comparison


Virgin
Virgin Atlantic’s latest (click to play)

Virgin Atlantic adverts tend to be something of an event, and their first major brand campaign in more than two years is no different. The ad, by RKCR/Y&R, introduces the strapline, “flying in the face of ordinary” and heroes their cabin crew.


It
It’s all good

Here’s one we helped out on: McCain have a new range of packaging for their frozen potato products in the UK, designed by Brand Opus.


Nestlé stick four fingers up at Cadbury
Nestlé stick four fingers up at Cadbury

Nestlé and Cadbury are proving the Apple and Samsung of the confectionery world, and it’s Nestlé that has won their most recent legal clash. Regulators have ruled that rivals like Cadbury are not allowed to make products in the four-fingered shape of KitKat. It follows another ruling that Cadbury owns its iconic purple.


Wash & Tango

How’s this for a brand leap? Soft drink brand Tango is continuing its tradition of innovation (see Turbo Tango last year) by launching a range of shower gels. Tango shower gel will launch this month.


Deck the halls...with Heck sausages?
Deck the halls…with Heck sausages?

Debbie & Andrew’s sausages are set to start 2013 with a bang(er) with this new range of premium sausages called Heck. The brand hopes to revitalise the category with their eclectic range which includes bratwurst, chorizo and – and how’s this for innovation – a square sausage for sandwiches. Nice.


2013: the year of squeezy pesto
2013: the year of squeezy pesto

Sacla believes its pesto is the besto, and thusly it has now gone the way of all semi-viscous FMCG products: it now comes in squeezy tubes.


Commentary Corner

Sailor Jerry: a Champion of Design
Sailor Jerry: a Champion of Design

JKR’s Champions of Design series returns with their second book. It highlights thirty-five brands that demonstrate great design, including Jägermeister, Mulberry and Sailor Jerry.


best_of_bn_2012_12

Here’s Brand New’s top identity design projects of 2012. Our favourite? The simple, clean-feeling new Microsoft identity, which might just mean there’s life in the old dog yet.


How ubiquity threatened Burberry, and how it grew to become a luxury brand
How ubiquity threatened Burberry, and how it grew to become a luxury brand

An article from Harvard Business Review on how Burberry’s CEO turned the brand around by centralising design. Subscription needed for the full article.


Top 10 packaging stories of 2012
Top 10 packaging stories of 2012

Packaging News wraps up the top 10 packaging stories of 2012, from GPS chocolate bars to Diamond Jubilee inspired Ma’amite.


Dieter Rams-esque design agency Industrial Facility are one of the companies asked, “Why Design?”

Why design? That’s the question posed by Herman Miller of a number of designers in this series of short films. Found via FastCoDesign.


Trumpet Blowing

We’ve a couple of things to blow our trumpets about this month:

WeFirstly, despite our youthful exuberance and fresh faces, in fact 2013 is The Big Picture’s twentieth year: nowhere else will you find a greater level of global design research knowledge! We’ve a few things up our sleeve to celebrate. Watch this space!


Our newest recruits: Lauren & RhysAnd to add to that fresh-faced appeal, we’ve two new graduates joining the team who will be trained internally. Lauren has a background in creative advertising, while Rhys previously worked as a marketeer for a contemporary circus which will equip him well for juggling responsibilities. (Sorry)


Pretty Packaging

Doves Farm Organic
Doves Farm Organic

Organic food has a defined ‘look’ which can rein in brand personality, but this design for Doves Farm Organic, by Studio H, does a neat job of feeling characterful and different, whilst still feeling suitably ‘organicy’.


Tiger Beer

Tiger Beer’s fantastic application of great design to their brand continues with this series of limited edition glass packs for Ireland. Designers Ground4D collaborated with international artists Gisèle Scanlon, Will Barras, Jasper Wong and Kozyndan.


Make sure you sloe down during the Christmas holidays
Sloely does it

Slamseys fruit gin‘s apothecary style bottle comes courtesy of B&B studio, and features graphics inspired by “John Ray, the eminent naturalist, born and raised in the same village as Slamsey’s Farm”.


A corker of a design
A corker of a design

Cork is set to be one of 2013’s biggest design trends, and Circle 21 have appropriately tapped into it. Studio Nudge has helped the candlemaker create a “clean, organic, yet sophisticated identity”.


Souper duper redesign
Souper duper redesign

Watmuff & Beckett’s packaging has been revamped, courtesy of Pencil Studio. The ampersand acts as a variant differentiation device between Gumbo, Risotto and Soup.


And Finally…

Hipster branding
Hipster branding

This is great: major brands as designed by/for hipsters. Found via Design Bridge blog.


Innocent
Innocent’s guide to “awkward post-holiday chat” (click to enlarge)

Starting work in the new year inevitably brings a very familiar number of questions. Innocent have helpfully provided a guide on how to tackle them (left – click to enlarge). Oh innocent, you cards.


The world
The world’s first cute printer?

In a world where everything is going digital, here’s a curious and charming throwback: BERG Cloud’s Little Printer. “Little Printer lives in your home, bringing you news, puzzles and gossip from friends. Use your smartphone to set up subscriptions and Little Printer will gather them together to create a timely, beautiful miniature newspaper.” Good eyesight required.


Name That Brand!
Name That Brand!

Creative Review’s top story of 2012 was this one on the Olympic pictograms, but their full run-down also featured interesting nuggets like this one on the making of a Coca-Cola neon sign in 1954.


Part of the identity design work for The Ivy
Part of the identity design work for The Ivy

Some beautiful identity design work for The Ivy by United Creatives.


Screen Shot 2013-01-04 at 12.52.34

This one is just for real design geeks.

Still with me? Ok – this is “if Twitter was around 50 years ago, and used by the design greats…”


Name That Brand!

The last Name That Brand was Fortnum & Mason. Here’s this edition’s:

Name That Brand!


Think you know it? Tweet us with your answer and we’ll let you know if you’re right. In the meantime why not play the Name That Brand game – now with more brands!