Happy New Year! (At what point does it become too late to continue saying that?)
A new year brings the prospect of change of all sorts, but our News Round-Up returns as a rock of familiarity in a changing world – bringing you everything you need to know from the worlds of design and marketing, and a little bit of other stuff you don’t really need but is nonetheless very ‘sharable’. Enjoy.
Cogs of Industry
MPs are calling for more transparency in price data from supermarkets, according to Marketing Week. The argument is that making the data more standardised would open opportunities (or should that be apportunities?) for techies to make cost comparison tools which would enable consumers to make more informed supermarket choices. Meanwhile, Google might be moving into cost comparison…
Virgin Atlantic adverts tend to be something of an event, and their first major brand campaign in more than two years is no different. The ad, by RKCR/Y&R, introduces the strapline, “flying in the face of ordinary” and heroes their cabin crew.
Nestlé and Cadbury are proving the Apple and Samsung of the confectionery world, and it’s Nestlé that has won their most recent legal clash. Regulators have ruled that rivals like Cadbury are not allowed to make products in the four-fingered shape of KitKat. It follows another ruling that Cadbury owns its iconic purple.
Debbie & Andrew’s sausages are set to start 2013 with a bang(er) with this new range of premium sausages called Heck. The brand hopes to revitalise the category with their eclectic range which includes bratwurst, chorizo and – and how’s this for innovation – a square sausage for sandwiches. Nice.
Sacla believes its pesto is the besto, and thusly it has now gone the way of all semi-viscous FMCG products: it now comes in squeezy tubes.
JKR’s Champions of Design series returns with their second book. It highlights thirty-five brands that demonstrate great design, including Jägermeister, Mulberry and Sailor Jerry.
Here’s Brand New’s top identity design projects of 2012. Our favourite? The simple, clean-feeling new Microsoft identity, which might just mean there’s life in the old dog yet.
An article from Harvard Business Review on how Burberry’s CEO turned the brand around by centralising design. Subscription needed for the full article.
Packaging News wraps up the top 10 packaging stories of 2012, from GPS chocolate bars to Diamond Jubilee inspired Ma’amite.
We’ve a couple of things to blow our trumpets about this month:
Firstly, despite our youthful exuberance and fresh faces, in fact 2013 is The Big Picture’s twentieth year: nowhere else will you find a greater level of global design research knowledge! We’ve a few things up our sleeve to celebrate. Watch this space!
And to add to that fresh-faced appeal, we’ve two new graduates joining the team who will be trained internally. Lauren has a background in creative advertising, while Rhys previously worked as a marketeer for a contemporary circus which will equip him well for juggling responsibilities. (Sorry)
Organic food has a defined ‘look’ which can rein in brand personality, but this design for Doves Farm Organic, by Studio H, does a neat job of feeling characterful and different, whilst still feeling suitably ‘organicy’.
Tiger Beer’s fantastic application of great design to their brand continues with this series of limited edition glass packs for Ireland. Designers Ground4D collaborated with international artists Gisèle Scanlon, Will Barras, Jasper Wong and Kozyndan.
Cork is set to be one of 2013’s biggest design trends, and Circle 21 have appropriately tapped into it. Studio Nudge has helped the candlemaker create a “clean, organic, yet sophisticated identity”.
Starting work in the new year inevitably brings a very familiar number of questions. Innocent have helpfully provided a guide on how to tackle them (left – click to enlarge). Oh innocent, you cards.
In a world where everything is going digital, here’s a curious and charming throwback: BERG Cloud’s Little Printer. “Little Printer lives in your home, bringing you news, puzzles and gossip from friends. Use your smartphone to set up subscriptions and Little Printer will gather them together to create a timely, beautiful miniature newspaper.” Good eyesight required.
Creative Review’s top story of 2012 was this one on the Olympic pictograms, but their full run-down also featured interesting nuggets like this one on the making of a Coca-Cola neon sign in 1954.
This one is just for real design geeks.
Still with me? Ok – this is “if Twitter was around 50 years ago, and used by the design greats…”