Packaging News: The Big Question – Can packs survive ‘debranding’?


The Selfridges ‘No Noise’ products are anything but ‘debranded’. Branding is more than a logo, and on all of the ‘No Noise’ products other equities like colours, graphic devices and pack structures are intact.

Here’s an article we contributed to in Packaging News. Have a look at the extract below or click here for the full article.

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