Packaging News: The Big Question – Can packs survive ‘debranding’?
03.02.13
The Selfridges ‘No Noise’ products are anything but ‘debranded’. Branding is more than a logo, and on all of the ‘No Noise’ products other equities like colours, graphic devices and pack structures are intact.
Here’s an article we contributed to in Packaging News. Have a look at the extract below or click here for the full article.