Product design article

15.06.10

Here at The Big Picture, we don’t like to blow our own trumpet so much as modestly ensure that everyone knows we have an outstanding brass instrument that we’d be more than happy to expertly demonstrate for them upon request. It’s with this tenuous musical analogy in mind that we’d like to point you in … Continued

Here at The Big Picture, we don’t like to blow our own trumpet so much as modestly ensure that everyone knows we have an outstanding brass instrument that we’d be more than happy to expertly demonstrate for them upon request.

It’s with this tenuous musical analogy in mind that we’d like to point you in the direction of page 26 of this month’s Research magazine (June 2010), which features our very own Stuart Costley (who, incidentally, does play the trumpet) in an article on the role of market research in the world of product design.

The article highlights how product design is an area of research which raises its very own challenges. The choice of methodology, stimulus and sample here are crucial, because the difference between success and failure in this field is especially broad. Done right, research can yield insights that can stimulate creativity and focus innovation. Done wrong, it can misdirect – or even crush – a good idea.