TBP’s 20th Anniversary: the design research diaries 1993-2013
04.11.13
In the countdown to our twentieth birthday celebrations we shared fifteen insight nuggets into the world of design research.
In the countdown to our twentieth birthday celebrations we shared fifteen insight nuggets into the world of design research. Below are links to each story
Entry 1: We are living in the design era
A look at the consumer’s increasing involvement in design
Entry 2: Why “standout” is more than “standing out”
Tips on using TBP’s Impact Model
Entry 3: The role in the marketing mix
An insight into brand personality and it’s role in the mix
Entry 4: Harness the power of emotional ergonomics
Maximise the only physical touchpoint of your brand
Entry 5: When no result is a great result
Sometimes, all you want is no noticeable change at all
Why research is useless if not considered in context
Entry 7: Unlocking the golden insight
Sometimes you need to just sit back and watch
A case study on colours and intuition
A deeper look into minimising the research footprint
Entry 10: Sell the sizzle, not the sausage
It’s not about how good your product is, it’s what that means
Entry 11: Design is a universal language
Design should be able to unite people everywhere
Entry 12: Achieving standout: lost at sea
Strategies for an environment with too much choice
Entry 13: Sometimes you have to ignore consumers
Sometimes, experience just knows best
Entry 14: If it ain’t broke, it still needs polishing
Some redesigns take real bravery- we can help
Our behavioural methodologies allow consumers to show us