The Drum: Emotive pack designs more likely to win over consumers than scientific packaging

05.12.11

‘Sustainable’ products with simple emotive pack designs are more likely to be chosen by shoppers than those with a scientific or more rational pack design, even if that product had the best environmental credentials on the shelf.

Here’s an article we contributed to in The Drum. Have a look at the extract below or click here for the full article.

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