The Guardian: London 2012 identity – design genius or doomed from birth?

25.07.12

Stuart Chapman

Director

Categories News

One of the key challenges of design research lies in achieving context. Consumers don’t respond to design in isolation and that’s why simulating the context in which they are exposed to design is crucial.

Here’s an article we contributed to in The Guardian. Have a look at the extract below or click here for the full article.

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