The shelves are alive with Jubilee fever…
The supermarket shelves are positively brimming with limited edition Brit-inspired packaging in the run up to the Queen’s Jubilee this weekend – ‘Jubilia’, if you will. We here in the TBP London towers have been (mostly) admiring the adornment of Union flags, crowns and red, white and blue colourways splashed across pack after pack. Here’s our top picks:
Whether you love it or hate it, there’s no denying that Ma’amite’s take on the Jubilee theme is witty, fitting and… well… very British.
Another great example of Jubilee-inspired pack design is this limited edition tin of golden syrup by Tate and Lyle:
The original pack holds the Guinness World Record for the oldest packaging, which has remained for 125 years, with only very slight changes ever being made. With such an achievement, we think it’s rather spiffing how Tate and Lyle have managed to maintain their original pack and brand equities, whilst incorporating design that’s, well, fit for a queen.
Did someone say Pimms o’clock? If there’s one brand that knows how to wave that British flag loud and proud… well, you don’t get much more British than Pimms. With Britishness and a retro feel that’s integral to the brand, Pimms have had the simple task of dialling this up in time for the Jubilee.
Using a clever play on words and a bunting design that, when on-shelf, continues on and on and on… Weetabix have found an innovative way to create an on-pack celebration with a twist:
Waitrose have even gone so far as to create a whole range of Food to Go, based on the Jubilee. It seems the whole of Britain has been taken over by Jubilee fever!
…. and if you don’t believe us, just take a look at these other examples…
These brands’ efforts to use their packs as a patriotic canvas engages consumers through adopting a fun tone, but also goes so far as to boost sales. A recent report has found that British brands which are using the impending Jubilee and this summer’s Olympics as an opportunity to wave the flag for Britain and dial up their ‘Britishness’, have seen a substantially greater growth in value than those who have opted to give patriotism the cold shoulder.
With this in mind, we here at the TBP towers would like to wish you all a royally good Jubilee weekend!