Vision for Malibu wins Design In Sight

Last Thursday, The Big Picture’s Design in Sight 2014 came to a close, with Tom Wood’s vision for Malibu taking the crown at an awards ceremony in Central London. He won a cash prize and paid internships at The Big Picture and supporting partner Brand Opus.

Suranee Abeysuriya, Director at The Big Picture said: “We’re incredibly proud of Design In Sight – the competition has been a huge success, from our fantastic panel of judges to the way in which the students embraced the brief. The competition has been a brilliant way to celebrate the role of insight in the creative process and coincides with our 20th year in the design research business.”

Paul Taylor, Executive Creative Director & Partner, BrandOpus said: “A meaningful insight can inspire us to think differently about our ideas. They force us to challenge our preconceptions and enlighten us to the potential of what we don’t yet know. This is the catalyst in the creative thinking and development that inspires design to be both unique and effective. Congratulations to all who entered the competition, I am sure the process will prove to be a valuable insight for your future careers.”

Tom Wood – Malibu
Overall Winner

Lekha Nanavati – J2O
Runner Up

Special Commendations

Ben Fullerton – Goodfella’s
Information Design

Chanel Stracey – Goodfella’s
360° Thinking & Design

Joshua Krohn – Panadol
Distruptive Thinking

People’s Choice

Bethany Olechnowicz – Shredded Wheat

See all the entries and more photos from the evening on the Design In Sight website and Facebook.

Read coverage in Research Magazine, Packaging News and LBB.