Webinar: Tapping into design’s role in craft beer
Craft has shaken up the beer category, and presented a big design challenge for brewers. With spirits looking likely to be next to be touched by the craft craze, now is the time to understand how the craft movement changes the game.
Craft has shaken up the beer category, and presented a big design challenge for brewers. With spirits looking likely to be next in line for the craft craze, now is the time to understand how the craft movement changes the game.
Join our free webinar on Thursday 30th October, 3pm-4pm GMT, as we reveal the findings of our consumer research project into the craft beer world.
The Big Picture’s Chris Aukett and Georgina Denny will talk through:
- how craft has challenged the visual language of the beer category
- the Millennial ‘thinking drinker’ mindset
- the new rules that can provide the roots of success in the craft world
This was the best presentation on a self-financed study I’ve ever seen. It was as in-depth, thorough and insightful as a paid-for study, with an excellent mix of psychology, observations and commercial application. I came along out of general interest, with no expectations or knowledge, and went away with a really good overview of the market and consumer. The charts and presenter were interesting and engaging, and added value to some great content. Thank you for a very enjoyable and enlightening session.
Customer Insight Manager, Asda