Weekly News Bulletin 14.09.12

Cogs of Industry

Kraft is set to execute a £1.5m marketing push for its BelVita breakfast biscuit brand in a bid to ward off competiton from the likes of Kellogg’s. Activity will focus more upon BelVita’s taste, while continuing to support the brand’s science and nutrition message. Kraft will keep Lisa Snowdon as the face of the brand’s TV campaign in a bid to build more emotional engagement with their 25 to 35-year-old target audience.

Commentary Corner

This week, Austin Carr of Fast Company debates whether Apple’s software design philosophy can be called ‘tacky’. Heralded by some industry professionals but hated by others, Apple’s increasingly prevalent skeuomorphic approach to software is a hot topic in Cupertino.

Pretty Packaging

We’re loving ZEO’s new packaging; the non-alcoholic adult drink that claims to include a ‘mysterious blend of ingredients’. Blue Marlin keep the design sleek and sophisticated, with simple lines and premium colourways.  “The intangibility of the new design encapsulates ZEO’s mysterious mixology and unique sensorial effects in a bottle,” says Blue Marlin’s head of structure, Guy Williams. Well said.

And finally…

We’re rather fond of the new brand identity for The Donkey Sanctuary, a Devon-based charity established in 1973 devoted to donkey protection and shelter. London based agency The Allotment are behind the design, which hopes to promulgate a feeling of ‘sanctuary, devotion and care’. There’s an interesting case study which outlays the design development here.

Name That Brand

Our Name That Brand last week was Skype. Can you guess this week’s?

It’s a pretty tricky one so we’ll give you a clue to keep you on the right track.

If that’s not enough for you, you can play more of via our our Name That Brand game right here.