Weekly News Bulletin 31.08.12

31.08.12

This week we’re sipping a cup of tea and enjoying a Sugarpova sweet whilst reading about Mircosoft’s brilliant VBL…

Cogs of Industry

Fancy a coffee at Cafe Unilever?
Fancy a coffee at Cafe Unilever?

Is Unilever about to venture into Starbucks territory? Rumors have emerged that their Food Solutions division is poised to launch a chain of branded cafes, which may take effect as early as 2013. Given the FMCG giant currently owns Lipton, PG Tips, Lan Choo and Lyons, we’re thinking a Unilever tea house could hit the spot.


Commentary Corner

New, improved VBL
New, improved VBL

It’s all too easy to focus on branding disasters these days. Here’s a refreshingly positive commentary from Brand New that heralds Microsoft’s recently revamped VBL.


Pretty Packaging

Sugarpova: hitting the sweet spot
Sugarpova: hitting the sweet spot

Tennis fanatics can now indulge their sweet tooth thanks to Sugarpova, a cute line of candy courtesy of Maria Sharapova. We’re loving this simple packaging designed by Red Antler, that brings to life the ‘fun, unexpected’ brand essence in a suitably premium fashion. Get your fix at Henri Bendel NYC and online.

 


And finally…

Eye popping book design
Eye popping book design

For those of you short of bedtime reading at the moment, why not immerse yourself in this illustrated book that tells the story of London’s King’s Cross Station. Published by Cicada Books, the pièce de résistance is undoubtedly the pictorial pop-up of the newly regenerated station structure.


Name That Brand

Can you guess what it is yet?

Name That Brand
Name That Brand

If so, tell us on Twitter, and then play the full game here.