Weekly News Bulletin 31.08.12
Cogs of Industry
Is Unilever about to venture into Starbucks territory? Rumors have emerged that their Food Solutions division is poised to launch a chain of branded cafes, which may take effect as early as 2013. Given the FMCG giant currently owns Lipton, PG Tips, Lan Choo and Lyons, we’re thinking a Unilever tea house could hit the spot.
It’s all too easy to focus on branding disasters these days. Here’s a refreshingly positive commentary from Brand New that heralds Microsoft’s recently revamped VBL.
Tennis fanatics can now indulge their sweet tooth thanks to Sugarpova, a cute line of candy courtesy of Maria Sharapova. We’re loving this simple packaging designed by Red Antler, that brings to life the ‘fun, unexpected’ brand essence in a suitably premium fashion. Get your fix at Henri Bendel NYC and online.
For those of you short of bedtime reading at the moment, why not immerse yourself in this illustrated book that tells the story of London’s King’s Cross Station. Published by Cicada Books, the pièce de résistance is undoubtedly the pictorial pop-up of the newly regenerated station structure.
Name That Brand
Can you guess what it is yet?