We’re speaking at the MRS Health & Wellbeing day


We’re excited to be speaking at the MRS Consumer Health & Wellbeing conference on February 25th 2016.

Later this month, The Big Picture’s Director Emma Howlin will be championing the power of System 1 design at the MRS Health & Wellbeing conference.

MRS Health & Wellness conference

During the session, Emma will explain the fast and autopilot consumer mindset (System 1), and share her insights on the role System 1 design plays in winning consumers over at shelf in the health category.

Using The Big Picture’s implicit design research tool, iAssociate, Emma will also be interrogating the dominant semiotics and implicit design codes of pain relief brands – such as Panadol, Anadin and Nurofen.

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In short, her paper will highlight the design strategies that offer health and wellbeing brands the best chance of cutting through and engaging at shelf.

Be sure to join her session at 10.25am on Thursday February 25th. We look forward to seeing you there!