When online quant just won’t do: Introducing The Big Fixture
Design research is a peculiar beast.
The way we interact with brand design is deeply implicit. We know that shoppers aren’t rational beings – rather, they’re guided by a mixture of intuition, habit and convenience.
Many of our clients recognise this too. They’ve shared with us their frustrations that online quantitative methods struggle to account for these System 1 decisions.
Whilst online quantitative research offers a valuable alternative for exploring concepts and ideas earlier in the design process, it just won’t do when testing shelf performance.
We’ve recently launched a brand new offer – The Big Fixture. The Big Fixture is a behavioural quali-quant product designed to give you complete confidence towards the final stages of the design process.
By combining a range of behavioural methods including face-to-face shopping tasks, eye tracking, visual association tests and depth interviews, The Big Fixture gives you the robustness of quant with the depth of qual.
On top of a realistic, biometrically-tracked shelf test, iAssociate – our new visual association app – gives you a nuanced understanding of the brand personality communicated by a design.
If you’ve got a challenge that we can help you with, we’d love to hear from you.