On many projects, timelines and other considerations dictate jumping right into testing designs. For this project, we were able to approach the research more strategically, at the design territory level. By starting at this point, we were able to approach the design work more strategically.
We began to understand what we needed to elicit through the design, which is what we came to call “French Countryside.” French countryside connected to French food & lifestyle; slowing down, savoring each spoonful, enjoying life, and enjoying foods in their natural state.
Consumers loved this packaging, from the glass pot, to the beautiful label and lid.
The partnership between our design agency, The Big Picture, and our internal teams, was fantastic, and I’m so glad we arrived at a great final product.
Matt Malcolm, Global Consumer Insights Associate, General Mills