We are The Big Picture Market Research Ltd and The Big Picture Market Research Inc. operating in the UK and the US.



We understand you care about how your personal information is used and shared! This policy sets out how we obtain, use and protect personal information, given to us during the course of our day to day business and while using this website.  This policy is effective from April 2018.


The information we collect

While using our website

Our website tells you about us, our work, our views and our creative partners.  We only collect the personal information we need to respond to your enquiry or provide you with the service you request. We obtain your personal information when you:

  • contact us with an enquiry
  • apply for a job via our website
  • sign up to receive our mailers
  • join one of our webinars
  • follow our social media accounts

While carrying out our day to day business

In the course of running our business, we hold contact details of suppliers and business contacts. This information is reviewed and updated regularly – information which is out of date / no longer relevant is deleted.

We may also hold your personal information if you take part in research. Every project is unique and before consenting to take part, participants are given clear and transparent information about the parameters of the research and the information being collected.


How we use your information

We use your information to:

    • provide you with the service you request
    • send you the occasional mailer we think you’ll find interesting, provided you have given your consent
    • to carry out our day to day business as a market research/insight company


Protecting your personal information

We take the security of your information seriously and are committed to maintaining suitable physical, electronic and managerial procedures to safeguard and secure the information we collect.

Keeping information about you secure is very important to us, however, no data transmission over the internet can be guaranteed to be totally secure. As a result, whilst we strive to protect your personal information, we cannot ensure or warrant the security of any information which you send to us, and you do so at your own risk.


Sharing your personal information

We will never sell your information to a third party!  If you consent, we share your contact details with Mailchimp who we use to help us manage our mailing list. You will however, be asked to give your consent before joining our mailing list and you can unsubscribe at any time.

While carrying out our day to day business, we may share data between our UK and US offices, but we will always take the security of your data seriously, as stated in section 4.

While carrying out our day to day business, any data used by third parties is used only to the extent required by them to perform the services that we request. Any use for other purposes is strictly prohibited. These are set in the agreements we hold with our third party suppliers. As an example, we may share it with third parties to obtain references relating to your application for a role, or with your prior consent, with our research partners and clients.



Our website includes links to third party websites. We do not provide any personally identifiable data to third parties via these links and do not have access to or control over any cookies or other features they may use, therefore, third party websites are not covered by this policy.  Please contact them directly for their privacy policy.


Controlling your personal information

You have rights over your personally identifiable data.

We are committed to being clear and transparent about how we use your data and you can get in touch at any time by emailing mail@thebigpicture.agency and we will respond as soon as possible. If you believe that any information we are holding on you is incorrect or incomplete, please write to or email us as soon as possible. We will promptly correct any information found to be incorrect.

You can also unsubscribe from our mailer by clicking the link at the bottom of the mailer or by emailing mail@thebigpicture.agency.

You have the right:

  • to be informed about how we use your data
  • to access your data
  • to ask us to correct it, if you believe we have incorrect or out of date information
  • to ask us to delete your personal data in specific circumstances, for example, if it is no longer necessary to hold or process your data or if you withdraw your consent.
  • to restrict processing of your data, again in specific circumstances, such as, if your data is inaccurate
  • to data portability
  • to object to having your data processed, if you have grounds relating to your particular situation.
  • Rights in relation to automated decision making and profiling

You can find more information about these rights on the ICO website: www.ico.org.uk.



Cookies are small files which are sent to your web browser and stored on your computer’s hard drive, when you access our website. Cookies allow our website to tailor its operations to your needs and allow us to analyse data about web traffic.  We use Google Analytics to collect statistics on navigation, popular content and visit duration, to help us understand how our website is used and to improve it. Most web browsers automatically accept cookies but you may set your web browser to notify you of cookie placement requests or to decline cookies completely. You can also delete the files that contain cookies, although this may adversely impact on your experience of our website.


Changes to this privacy statement

We may amend this policy from time to time, without notice to you. So from time to time, you should check this policy to ensure you are happy with the changes.