Brand Experience

Chivas Brothers

We explored the influence of emotional ergonomics of premium whisky

What role does enhanced packaging play in he consumer journey?...

...And how might this add value to the Chivas Brothers brand portfolio of premium whiskies

Two-market consumer immersion programme in Singapore and USA, designed to unlock areas of potential.
Digital ethnography in-home, combined with shop-alongs in specialist whisky stores and exploratory forums uncovered a well-rounded view of the role of pack design in the consumer experience
Bespoke, creative stimulus created specially for the project by The Big Picture

Creation of the Emotional Brand Design Model, a bespoke tool for Chivas design planning.
Effective design utilises one of the 5 senses to deliver delight during the process, adding value and enabling a brand to ‘punch above its weight’ - a spark or ‘sixth sense’
That twist should complement values of the brand, whether discernment or rule-breaking Presented to Chairman of Chivas Brothers and featured in Chivas Brothers cross-functional learning week, for global brand teams

Lifting the lid on the public’s relationship with ‘the greatest show on earth’

We partnered with Haleon throughout the product development process to deliver truly inclusive innovation

We helped Glade move the brand from having a functional offer (masking odours) to being a key player in emerging home care category