Innovation

Comfort Botanicals

We helped Comfort shake up the fabric conditioner aisle with next level fragrance

The Approach

Multi-phased approach combined the best of design thinking and behavioural science to transform a budding idea into an irresistible botanical experience

PHASE 1: Ideation sprint supercharged design thinking in cross-functional teams. Behavioural techniques, sensory stimulus and collaborative creation with a visualiser, unlocked key claims and opportunities to win in fragrance, formulation, marketing activations and a cleaner future

PHASE 2: Focused qual phase challenged the design performance of the new fabric conditioner and scent booster in a competitive context. Emotional behavioural principles and game-ified techniques revealed key refinements to reinforce the visual identity as a sensorially superior regime

The Impact

Comfort Botanical Fabric Conditioner reached 4.6% of UK households, within 10 months of launching
Comfort Scent Booster Elixir reached 4.1% of UK households, within 10 months of launch. Putting the brand in more than 1 million households
The duo leads the category by growing interest for botanical fragrance. Showing great shelf stand out to be picked up by more than 1 million households.
A successful multi-sensory 3D campaign with Mindshare in June 2024. Using 439 sq metre floor-to-ceiling screens to immerse the eyes, nose and ears with an immersive flower show at Outer net Now Building

Comfort Botanicals

The Approach

The Impact

Related Projects

Jell-O

Yoplait

Purdey’s

Sitemap

Socials

Office

Get In Touch

Sitemap

Get In Touch

Office