We are The Big Picture: an insight agency driven to create human-centred brand design and experienceSee more
Our latest thinkpiece: Unpacking the plant-based landscapeSee more Find out more
DesignCounts: quantitative packaging evaluation from the design research expertsSee more Find out more
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We create impactful and evocative brand experiences using design thinking, insight and strategy
We partner with many of the world’s most iconic brands to put people at the heart of their brand, championing a human-centred approach to brand design and innovation. Whether you need to deeply understand the person you’re creating for or test solutions with them, we can help!
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Agile innovation for a Gen-Z target
Delivering natural energy
Building a future facing brand world
If you’re creative, analytical and sparky, have a passion for design and how people engage with it, then you might just be our kind of person
‘The Big Picture was the perfect partner for a critical piece of work on target audience work I did recently. The different phases run very smoothly and along the way the team was kept highly engaged. The final outputs were clear and visually attractive, full of rich material to bring the target audience to life. The final workshop was very productive, brilliantly facilitated by The Big Picture. Overall, we uncovered strong insights with clear implications for the brand. I will definitely work with TBP again.’
Carolina Otero, Consumer Insights
‘We’ve really enjoyed working with The Big Picture on this project – you’ve been more than a research agency, you’ve been our partner in helping us get from a blue-sky innovation project to a defined concept which all our regions around the world are excited by. [You’ve] been a great help at the various workshops – creative yet grounded in consumer truth.’
Vicky Simms, CMI Global, Surf