Shaping a better
designed world

“It really has felt like a partnership throughout; initial briefing to inspiring us with the qual/quant approach, to advising on action standards, to facilitating brilliant quant and qual sessions to crafting such a compelling deck, to being so open to our feedback and builds and to delivering with excellence today!”

“The Big Picture was the perfect partner for a critical piece of target audience work; final outputs were clear and visually attractive, the final workshop was very productive and brilliantly facilitated. Overall, we uncovered strong insights with clear implications for the brand – I will definitely work with TBP again!”

“It’s naturally a bit of a risk giving such a strategic project to a new partner, but we are so happy we took the leap of faith as your thought leadership, guidance and expertise was invaluable on this first step of our journey to redefine the category design codes. We’re so happy to have a partner like you in our arsenal.”

“We were up against a very big challenge with this innovation. TBP was a great partner with a very responsive, modern and collaborative approach that helped us ensure authenticity for the brand while feeling relevant to our target. We’re even more happy with initial market results!”

“I can’t underscore enough how appreciative we are of The Big Picture team for the support getting us to the right decision! That was a dramatic, risky choice for pack design, but the quality of insights made it a much easier call. The feedback has been supported all the way through the market and our consumers!”