We are The Big Picture: an insight agency driven to create human-centred brand design and experience

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Our latest thinkpiece: Unpacking the plant-based landscape

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DesignCounts: quantitative packaging evaluation from the design research experts

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Case study: Agile innovation for a Gen-Z target

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Case study: revolutionising a British icon

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Case study: insight helps create a brand in just three weeks

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Design research is broader than you think

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Check out the latest news and insights from the world of The Big Picture...

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We create impactful and evocative brand experiences using design thinking, insight and strategy

We partner with many of the world’s most iconic brands to put people at the heart of their brand, championing a human-centred approach to brand design and innovation. Whether you need to deeply understand the person you’re creating for or test solutions with them, we can help!

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Our Work View All

Consumer Understanding

Agile innovation for a Gen-Z target

Visual Identity

Delivering natural energy

Visual Identity

Building a future facing brand world

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If you’re creative, analytical and sparky, have a passion for design and how people engage with it, then you might just be our kind of person

‘The Big Picture was the perfect partner for a critical piece of work on target audience work I did recently. The different phases run very smoothly and along the way the team was kept highly engaged. The final outputs were clear and visually attractive, full of rich material to bring the target audience to life. The final workshop was very productive, brilliantly facilitated by The Big Picture. Overall, we uncovered strong insights with clear implications for the brand. I will definitely work with TBP again.’

Carolina Otero, Consumer Insights


‘We’ve really enjoyed working with The Big Picture on this project – you’ve been more than a research agency, you’ve been our partner in helping us get from a blue-sky innovation project to a defined concept which all our regions around the world are excited by. [You’ve] been a great help at the various workshops – creative yet grounded in consumer truth.’

Vicky Simms, CMI Global, Surf