We are The Big Picture: an insight agency driven to create human-centred brand design and experience

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Our latest thinkpiece: Unpacking the plant-based landscape

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DesignCounts: quantitative packaging evaluation from the design research experts

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Case study: Agile innovation for a Gen-Z target

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Case study: revolutionising a British icon

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Case study: insight helps create a brand in just three weeks

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Design research is broader than you think

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Check out the latest news and insights from the world of The Big Picture...

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We blend human insights with strategy to transform brand design and experience, leaving a real, lasting, and sustainable impact

With design thinking and behavioural science at our core, our human-centred approach enables clients to create impactful and evocative brand experiences for their target. Whether you need to deeply understand the person you’re creating for or test solutions with them, we can help!

News & Insights

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It really has felt like a partnership throughout the project…initial briefing, to inspiring us with the qual/quant approach, to advising on action standards, to facilitating brilliant quant and qual sessions to crafting such a compelling deck, to being so open to our feedback and builds and to delivering with excellence today. What a truly brilliant way to finish the week!

Helen Williams
Associated British Foods

The Big Picture was the perfect partner for a critical piece of work on target audience. The different phases ran very smoothly and the team was kept highly engaged. The final outputs were clear and visually attractive, full of rich material to bring the target audience to life. The final workshop was very productive, brilliantly facilitated by The Big Picture. Overall, we uncovered strong insights with clear implications for the brand. I will definitely work with them again

Carolina Otero, Consumer Insights

We’ve really enjoyed working with The Big Picture on this project – you’ve been more than a research agency, you’ve been our partner in helping us get from a blue-sky innovation project to a defined concept which all our regions around the world are excited by. [You’ve] been a great help at the various workshops – creative yet grounded in consumer truth

Vicky Simms, CMI Global, Surf

If you’re creative, analytical and sparky, have a passion for design and how people engage with it, then you might just be our kind of person