We are The Big Picture Market Research Ltd and The Big Picture Market Research Inc. operating in the UK and the US.

We understand people care about how their personal information is used and shared!

This document sets out how we obtain, use and protect personal information, given to us during the course of our day to day business and while using our website.



The Big Picture holds data on individuals for the following general purposes:

  • To carry out market research, to provide insights for our clients
  • To record details of client and supplier contacts
  • For marketing, public relations and business development
  • For accounts and record keeping
  • For staff administration



The information we collect and process will depend on the nature of your interaction with us.

For participants in market research projects:

We only collect information, with your consent, relevant to the project you are participating in. The type of personal data we process will vary with each research project, it will typically include, but is not limited to:

  • name and contact details, such as address, postcode, telephone number and email address
  • demographic information, such as date of birth, gender, age, job title,   
  • your views and opinions and how you use a brand/product
  • any personal data provided by you during the course of the research
  • audio and video recordings of the research
  • bank details if incentives are paid via BACS
  • information about how you use our website

For clients, suppliers and research partners (current, past and prospective):

During the normal course of our business, we collect the following data:

  • contact details, such as: name, title, work address, email address, telephone numbers
  • email exchanges regarding our interactions with you
  • notes on and records for client account planning and business development
  • information about how you use our website
  • any other information you give us during our interactions with you and our marketing communications with you, such as, the webinars you attend

While using our website:

Our website tells you about us, our work, our views and our creative partners.  We only collect the personal information we need to respond to your enquiry or provide you with the service you request. We obtain your personal information when you:

  • contact us with an enquiry
  • apply for a job via our website
  • sign up to receive marketing communications from us, for example: our mailers, our webinars or follow our social media accounts

Our website also uses cookies – please see section 10. Cookie Policy.



For participants in market research projects:

We collect your personal information in several ways:

  • from a third party, such as a market research recruitment or panel company
  • from our client, if you already have a relationship with them
  • directly from research participants
  • data that is publicly available

We use your personal information to:

  • contact you during the research process
  • carry out the research
  • pay your incentive (if BACS is used)

For clients, suppliers and research partners (current, past and prospective):

We collect your personal information in several ways:

  • during the course of our normal business activities
  • from data which is publicly available
  • when you opt into our marketing communications

We use your personal information:

    • to carry out our day to day business as a market research/insight company
    • to provide you with the service you request
    • for the purposes of record keeping
    • for business development
    • for marketing communications, for example, to send you a mailer we think you’ll find interesting



Under GDPR we are required to establish the lawful basis for using your personal data. We consider the basis listed below to be relevant:

For market research participants:

We have established ‘consent’ as the legal basis for processing your data. Your participation in a market research project is entirely voluntary and we only collect your data if you consent to take part. Before consenting, each participant is given information about the parameters of the research and the information being collected. If at any time you wish to withdraw your consent, please contact us using the details at the end of this notice.

For clients, suppliers and research partners (current, past and prospective):

We have established consent, ‘legitimate interest and/or for the performance of a contract as the legal basis for processing your data.

We could also process your information if processing is necessary for a legal obligation.

For our Marketing Communications:

The legal basis for processing your personal data to send you marketing communications is either your consent, our legitimate interests (namely to grow our business) or for the performance of a contract.

Under the Privacy and Electronic Communications Regulations, we may send you marketing communications from us if (i) you made a purchase or asked for information from us about our services or (ii) you agreed to receive marketing communications and in each case you have not opted out of receiving such communications since. Under these regulations, if you are a limited company, we may send you marketing emails without your consent. However you can still opt out of receiving marketing emails from us at any time.

If you opt out of receiving marketing communications this opt-out does not apply to personal data provided as a result of other transactions, such as previous projects we have worked on with you etc.



We take the security of all information seriously and are committed to maintaining suitable physical, electronic and managerial procedures to safeguard and secure the information we collect.

All personal information is stored securely.   For more information please get in touch by calling the office or emailing data@thebigpicture.agency.



While carrying out our day to day business, we may share data between our UK and US offices, any data shared between offices is transferred and stored securely.

If you take part in a research project, we explain who we will share your personal data with and will only do so with your permission.  EU citizen’s data, is primarily held and processed within the EEA, although some third parties may process data outside of the EEA. We only work with trusted partners and any data shared with a third party is used only to the extent required by them to perform the services that we request. Third parties typically include, but are not limited to:

  • the  commissioning client
  • research viewing facilities
  • online platform partners
  • webstreaming providers
  • filming providers
  • transcribers

If you choose to join our mailing list, we share your contact details with Mailchimp who we use to help us manage our mailing list. Mailchimp process your information outside of the EEA – you will however, be asked to give your consent before joining our mailing list, to ensure you are happy with their terms and you can unsubscribe at any time.

Our website includes links to third party websites. We do not provide any personally identifiable data to third parties via these links and do not have access to or control over any cookies or other features they may use, therefore, third party websites are not covered by our policy.  Individuals are advised to contact them directly for their privacy policy.



The length of time we hold personal information will vary depending on your interaction with us:

For market research participants:

Personal information collected while setting up the research will be deleted at the end of the project.

All video and audio recordings of the research will be deleted after one year. Any video clips or photos included in the presentation to our client will be kept for 5 years then deleted.

For clients, suppliers and research partners (current, past and prospective):

Your information will be held on our systems for as long as necessary for us to provide services you have requested and to stay in touch for a period of time that we deem fair and reasonable.



We are committed to being clear and transparent about how we use data. We can be contacted at any time by emailing data@thebigpicture.agency and we will respond as soon as possible. If you would like access to your information or you believe that any information we are holding on you is incorrect or incomplete, you should write to or email us as soon as possible.

You can also unsubscribe from our mailer by clicking the link at the bottom of the mailer or by emailing data@thebigpicture.agency.

Under GDPR you have the right:

  • to be informed about how we use your data
  • to access your data
  • to ask us to correct it, if you believe we have incorrect or out of date information
  • to ask us to delete your personal data in specific circumstances, for example, if it is no longer necessary to hold or process your data or if they withdraw your consent.
  • to restrict processing of your data, again in specific circumstances, such as, if your data is inaccurate
  • to data portability
  • to object to having your data processed, if you have grounds relating to your particular situation.
  • Rights in relation to automated decision making and profiling

You can find more information about these rights on the ICO website https://ico.org.uk/


Cookies are small files which are sent to an individual’s web browser and stored on their computer’s hard drive, when they access our website. Cookies allow our website to tailor its operations to their needs and allow us to analyse data about web traffic.  We use Google Analytics to collect statistics on navigation, popular content and visit duration, to help us understand how our website is used and to improve it. Most web browsers automatically accept cookies but can be set to notify the individual of cookie placement requests or to decline cookies completely. Individuals can also delete the files that contain cookies, although this may adversely impact on their experience of our website.



You can get in touch at any time by emailing data@thebigpicture.agency or writing to us at: The Big Picture, 4 Valentine Place, London, SE1 8QH.

If we don’t address your request or concerns you have the right to complain to the Information Commissioners Office by contacting their website at https://ico.org.uk/


Art. 27 GDPR – EU representative

For the purposes of Art. 27 of the GDPR The Big Picture have appointed DataRep, to act as our designated representative within the EEA. The details of DataRep and how to exercise your rights under the GDPR can be found here