An insight agency, different by design: we help brands harness the power of design to create real impact

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Case study: insight helps create a brand in just three weeks

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Introducing our latest thinkpiece on sustainable innovation

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Case study: revolutionising a British icon

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Design research is broader than you think

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Check out the latest news and insights from the world of The Big Picture...

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News & Insight

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Our Work View All

Innovation

Innovation: 3-week brand creation sprint

Visual Identity

Brand redesign: revolutionising a British icon

Consumer Understanding

Experience: exploring implicit associations with the Olympic Games

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If you’re creative, analytical and sparky, have a passion for design and how people engage with it, then you might just be our kind of person.

‘The Big Picture was the perfect partner for a critical piece of work on target audience work I did recently. The different phases run very smoothly and along the way the team was kept highly engaged. The final outputs were clear and visually attractive, full of rich material to bring the target audience to life. The final workshop was very productive, brilliantly facilitated by The Big Picture. Overall, we uncovered strong insights with clear implications for the brand. I will definitely work with TBP again.’

Carolina Otero, Consumer Insights

Pepsico

‘We’ve really enjoyed working with The Big Picture on this project – you’ve been more than a research agency, you’ve been our partner in helping us get from a blue-sky innovation project to a defined concept which all our regions around the world are excited by. [You’ve] been a great help at the various workshops – creative yet grounded in consumer truth.’

Vicky Simms, CMI Global, Surf

Unilever