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DesignCounts: quantitative packaging evaluation from the design research experts

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Case study: insight helps create a brand in just three weeks

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Case study: revolutionising a British icon

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Design research is broader than you think

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Introducing DesignCounts, an innovative quant methodology to validate and optimise new pack designs.

With this market-leading pack verification tool, DesignCounts now gives brand and insight teams a clearer picture of how new packaging will perform in reality, ensuring greater confidence to make critical decisions for launch.

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Visual Identity

Visual Brand Language: bringing colour to the world

Consumer Understanding

Experience: exploring implicit associations with the Olympic Games


Innovation: an award-winner to defy the odds

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If you’re creative, analytical and sparky, have a passion for design and how people engage with it, then you might just be our kind of person.

‘The Big Picture was the perfect partner for a critical piece of work on target audience work I did recently. The different phases run very smoothly and along the way the team was kept highly engaged. The final outputs were clear and visually attractive, full of rich material to bring the target audience to life. The final workshop was very productive, brilliantly facilitated by The Big Picture. Overall, we uncovered strong insights with clear implications for the brand. I will definitely work with TBP again.’

Carolina Otero, Consumer Insights


‘We’ve really enjoyed working with The Big Picture on this project – you’ve been more than a research agency, you’ve been our partner in helping us get from a blue-sky innovation project to a defined concept which all our regions around the world are excited by. [You’ve] been a great help at the various workshops – creative yet grounded in consumer truth.’

Vicky Simms, CMI Global, Surf