About

Over 30 years of rich design insights

We deliver the human insights to inspire a creative edge for brands.

The Big Picture is a strategic insight consultancy with a vision to create a better designed world: we are driven by the belief that truly understanding real people can unlock the power of design.

By blending behavioural science with design thinking, our research and strategy inspire more innovative, human-centred solutions, leading to more impactful and engaging brand experiences.

With a global network of research partners, we deliver world-class expertise with local nuance, connecting brands to real people — from Buenos Aires to Bangkok.

For over 30 years, we’ve been the strategic partner to iconic global brands, helping them connect with people and grow.

Our Principles

01

Design Thinking

Design thinking brings a
human-centric, creative approach

Employing deep empathy for your target’s needs and using creative, iterative approaches to deliver desirable and feasible solutions.

Divergent and convergent thinking

Creative catalysts

Bringing ideas to life early

Connect concept and execution

02

Behavioural Science

Behavioural science goes beyond rational and uncovers reality

When decisions are so often irrational or unspoken, and when brands are framed by the context in which they ‘live’, BeSci helps bring clarity.

Observe and immerse

Framing with context

Implicit testing

Gamified approaches

03

Insight With Strategy

Fusing insight with strategy to provide the bigger picture

A deep understanding of the world design and innovation must succeed enables us to translate insight into strategy, inspiring bold change.


Cultural context

Brand context

Creative context

FAQ

  • Who is The Big Picture?

    We’re a global insight consultancy, specialising in design, innovation, and brand experience. For over 30 years, we’ve empowered global brands with the insights, inspiration, and confidence to make bold decisions that drive impactful change.

  • Are you a design or research agency?

    We’re a research agency, collaborating with brands and creative partners to unlock the power of design and innovation, amplifying the voice of real users throughout the process.

  • What kind of research does The Big Picture specialize in?

    Our projects are as diverse as the influence design has on people. We tackle each challenge with bespoke approaches, combining qualitative, quantitative, and consultative methods to:
    * Bring users to life through ethnography and tribe work
    * Identify future opportunities using semiotics, design thinking, and innovation
    * Hone brand positioning and visual brand identities collaboratively with audiences
    * Maximize impact across touchpoints, across the entire brand world and especially through packaging
    * Shape human-centric products through experience, ergonomics and usability testing

  • What drives your approach to research?

    With 30+ years of experience at the crossroads of brands, people, and design, we approach every challenge with a creative, problem-solving mindset. We integrate Design Thinking and Behavioural Science to craft solutions that inspire and empower our clients.

“The Big Picture was the perfect partner for this critical piece of target audience work. Final outputs were clear and visually attractive. The final workshop was very productive, brilliantly facilitated by The Big Picture. Overall, we uncovered strong insights with clear implications for the brand!”

WESA Insights Manager, PepsiCo

“It really has felt like a partnership throughout; initial briefing to inspiring us with the qual/quant approach, to advising on action standards, to facilitating brilliant quant and qual sessions to crafting such a compelling deck, to being so open to our feedback and builds and to delivering with excellence today!”

Head of Insight, AB World Foods

“It’s naturally a bit of a risk giving such a strategic project to a new partner, but we are so happy we took the leap of faith as your thought leadership, guidance and expertise was invaluable on this first step of our journey to redefine the category design codes. We’re so happy to have a partner like you in our arsenal.”

Global Insights Director, L'Oreal

“The Big Picture was the perfect partner for a critical piece of target audience work; final outputs were clear and visually attractive, the final workshop was very productive and brilliantly facilitated. Overall, we uncovered strong insights with clear implications for the brand – I will definitely work with TBP again!”

Consumer Insights Lead, PepsiCo

“I can’t underscore enough how appreciative we are of The Big Picture team for the support getting us to the right decision! That was a dramatic, risky choice for pack design, but the quality of insights made it a much easier call. The feedback has been supported all the way through the market and our consumers!”

Snr Brand Director, Suntory Global Spirits

“We were up against a very big challenge with this innovation. TBP was a great partner with a very responsive, modern and collaborative approach that helped us ensure authenticity for the brand while feeling relevant to our target. We’re even more happy with initial market results!”

Global Snr Brand Manager, Unilever

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+44 (0)20 7928 1377 hello@thebigpicture.agency

4 Valentine Place
London,
SE1 8QH

Get In Touch

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Get In Touch

Office

Tel:

+44 (0)20 7928 1377

E:

hello@thebigpicture.agency

A:

4 Valentine Place
London,
SE1 8QH