At the beginning of March it was Food Waste Action Week – the first national week of its kind – with the intention of emphasising that we can all be part of the solution: many small actions for big impact. A principle that rings true throughout sustainability.
We have started seeing great examples of global brands leading the way in tackling food waste with this key principle of small actions = big impact. They’re educating and providing us as consumers with the tools to do something about it. Empowering people to be more creative, savvy, and to have a little extra forethought into how they consume at home.
One of these brands being Hellmann’s. Who have angled their comms around this idea, including a prime Super Bowl ad slot this year with a truly great 45 second slot of Amy Schumer playing the ‘Fairy Godmayo’ inspiring others using ‘mayo magic’ to transform random ingredients into delicious dishes.