Innovation: 'cracking' a product launch
An innovation as easy as 1, 2, 3
The final product combines Magnum’s much-loved indulgence with a new and unique ceremony that heightens anticipation and adds a new sensorial dimension to the experience.
Allow the Magnum Tub to soften for 10 minutes.
Squeeze the sides and listen for the signature crack.
Sink your spoon into the chocolate disc that tops the tub and enjoy.
In time, the ‘squeeze to crack’ may sit alongside Orangina’s ‘shake to wake’ and Terry’s Chocolate Orange’s ‘tap to unwrap’ as an ownable kinaesthetic behaviour