The Big Picture’s impact
The Visual Brand Language was a resounding success: full of confidence and expression, the uplifting ‘flourish’ evoked emotive responses from consumers worldwide: “he’s happy”, “he’s joyful”, “he’s inspired”, “he’s colouring the world”. Things were going well, but there was a moment we identified the huge potential… “Look at what they’re doing!” As they talked about the logo, consumers would mimic the shape, like a conductor waving an invisible baton. Often in design research it’s not what people say but what they do that tells us the most – because we asked fewer questions and observed more, consumers from Sao Paolo to Shanghai showed us the design’s power.
Our role was now to arm our client with a compelling and impactful story, that would bring this opportunity to life in the boardroom. We partnered with the insight team to tailor video content, create succinct story-led output and present the compelling story to key stakeholders.