UX design: DTC's first moment of truth
Every step of the journey
To understand how your brands perform in this channel, you need to ‘unpack’ each step of the journey.
The online experience isn’t just about how your pack looks there: it’s about how the brand lives and breathes there, and how it begins to ramp up anticipation for the next phase
Using wearable cameras, we experience consumers’ opening process first-hand, and capture the emotion using our Packaging Pulse Test
In the absence of a physical store, brands like sexual wellness brand Lelo have learnt how to make their packaging work hard for them