Yoplait, an established leader in yogurt, needed to re-engage its lost target through an innovative new product offering.

The challenge was to unlock the right strategic sub-brand and product positioning to design against that would inspire lapsed consumers to reappraise the Yoplait brand.

We partnered with General Mills and Pearlfisher on a three phase, Learn Build Verify research journey, incorporating Exploratory Workshops, 20Twenty and SNaPPs to gain 360 insight through combined behavioral techniques, sensory stimulus, and archetypes.

Since launch, Oui has been a runaway success. In a sea of ‘sameness’ Oui by Yoplait’s design breaks the norm. the packaging design draws on its French roots and creates a moment of discovery and delight, emotionally resonating with consumers.