Ideating the future of beverage design
Consumer-grounded design strategy
We spoke to nearly 100 target cohorts to uncover pain-points & unmet needs relating to beverage packaging, encompassing the whole drinks lifecycle (in-store, in-transit, in-home, in-use)
Consumer co-creation workshops allowed us to build on these insights and ideate new concepts. In-session prototyping allows us to get further, faster.
In partnership with innovation agency Smart Design, we worked to integrate these concepts into compelling platforms as direction for next-step design planning.
Finally, we ran sessions with a broad multi-disciplinary client team to validate the directions as viable & feasible.