
PepsiCo
Ideating the future of beverage design
PepsiCo approached us to partner with them to provide a comprehensive programme of research and development to guide the creation of a pipeline of pack innovation ideas.
Future-focused innovations would need to move beyond the more predictable ‘quick fix’ solutions, yet at the same time, achieve buy-in from key brand custodians and stakeholders with feasible, commercially viable ideas.
Client
PepsiCo
Service
Strategy & Positioning
Methods
LifeStream, Ethnography, Co-creation workshops
Consumer-grounded design strategy
Our agile, collaborative research approach, rooted in design thinking, delivered several innovation platforms and potential design solution territories under each category; all based on robust insight and vivid consumer evidence.