The Big Picture’s fluency and specialism in the world of design certainly stands out, but beyond that it’s their collaborative approach, appreciation of where and how research adds most value to the creative process, and commitment to defining best-in-class behavioural research methodologies, that really sets them apart.
The methods they use strike a fine balance between the familiar and new – leading to consistently insightful and clearly actionable debriefs, and effective partnership.
Leo Hadden, Strategy Director, Partner
Brand Opus