Webinar: Tapping into design’s role in craft beer


Craft has shaken up the beer category, and presented a big design challenge for brewers. With spirits looking likely to be next in line for the craft craze, now is the time to understand how the craft movement changes the game.

In this webinar we reveal the findings of our consumer research project into the craft beer world.

The Big Picture’s Chris Aukett, and Georgina Denny will talk through:

– how craft has challenged the visual language of the beer category
– the Millennial ‘thinking drinker’ mindset
– the new rules that can provide the roots of success in the craft world