We help solve your challenge with a bespoke approach, utilising a breadth of qualitative, quantitative, consultative and Ai solutions to deliver impact.
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Foundational research to put people at the heart of your brand strategy, delving into real behaviours and what makes your target tick, inspiring solutions that improve their lives and enhance their connection with your brand
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We don’t deal in the lowest common denominator when it comes to innovation; applying design thinking principles, we are agile, iterative and collaborative, to learn fast and help you create exciting ideas with genuine potential.
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We are the global experts when it comes to researching brand and pack designs. People don’t think rationally about design, they feel it – that’s why you need a specialist to unpick people’s complex relationship with design.
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So much of the way people interact with the products in their lives is unspoken. And yet the emotional ergonomics your brand’s product can make or break a relationship with it’s user – we ensure it not only delivers, but it delights!
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By establishing the creative idea that underpins your brand and clearly articulating how that comes to life, you set the foundation for success. But it’s not easy! Creativity is key to unlock differentiation, both in thinking and research approach.
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Your brand is experienced in an ever-growing number of touch-points, physical and digital. We help you understand how it’s performing, as well as guiding and inspiring a cohesive look, feel and tone to deliver your key messages.
Yes, we use both. Depending on the challenge, we integrate qualitative and quantitative methods to deliver strategic insights, backed by 30+ years of experience in design research.
Our team works collaboratively. While some researchers specialize in qual or quant, we layer insights to provide well-rounded, strategic answers. Our complementary approaches give you the full picture.
We offer a range of bespoke approaches, tailoring each method to your specific brief. Mainly comprising a combination of the following:
Qualitative:
* Ethnography, tribes, accompanied shopping,
* Applied semiotics, cultural insight
* Innovation workshops, sprints, consumer co-creation
* Packaging design research, visual brand identity development
* Usability and product experience testing, sensory exploration
Quantitative:
* Usage & attitude studies, visual asset testing
* Concept testing, name testing, claim testing
* Packaging design research, at-shelf pack testing, portfolio optimization
* Brand world validation
* Usability testing (CLT,iHUT), user experience evaluation
We start with a conversation. If you don’t have a finalised brief, we can help shape one. We then design a tailored approach based on design expertise and behavioural science to meet your specific needs.
From AI-powered pack testing to fast innovation sprints, our agile methods adapt to your needs. Reach out to explore an approach that suits your brief.
We value both spoken feedback and unspoken interactions with design. Our research captures System 1 (fast, intuitive) and System 2 (analytical) responses, combining insights for a holistic understanding of design performance.
We test and inspire. Our process blends divergent and convergent techniques, with an emphasis on prototyping in context. We believe learning never stops, even at an evaluative stage, and continuously offer strategic insights to guide your design journey.
We’re people-first, but AI plays an important role in simplifying processes and sparking inspiration. It helps augment our human-centred research without replacing it.
We build strong relationships with our creative partners, speaking their language and understanding their processes to deliver seamless collaboration.
