Webinar: The future of pack online
Digital grocery shopping is growing, and growing fast. More and more consumers, across a widening spectrum of categories, are turning to their devices for grocery shopping, making it the fastest growing channel in consumer goods.
But digital presents a radically different landscape for design. The way products appear – and how consumers interact with and shop for them – is substantially different from traditional bricks-and-mortar stores.
So what are the ramifications for packaging design? What are the new rules of engagement for brands in an omni-channel world?
Join Kahlia Pyle and Lauren Bennett as they talk through findings from an extensive internal study with online grocery shoppers looking at the role of consumer goods design in a digital world.
At this webinar you’ll learn:
– how consumers are shopping goods online
– the challenges that online grocery shopping presents
– guidelines for successful design strategies in a 2D world