Back in 2019 we found out how cosmetics was driving conscious consumerism, and self-expression – find out more here. Now in 2023, we spoke to Gen Z to explore their post-pandemic relationship with beauty. We did this through trend watching, semiotics and Qual focused groups with Gen Z consumers
Through this, we found answers for the big questions this year:
- What are Gen Z really looking for in beauty brands for 2023?
- How can beauty brands feel more confident to engage this influential group?