“It’s important to design for the senses because we are primal creatures and we read our environment through the senses”
Ever walked into a building or a room and had a gut feeling about it before you could even put it into words? Crawford closely considers the spaces and environments we live in and pays special attention to our sensorial nature. The reason why it’s important to question how our environments make us feel is that it’s a means to express who we are and our values. Her line of thinking is very much in line with TBP’s ethos to consider design in a way that translates into impact.
“I guess for Ilse, I’m awe-struck by her ability to create truly human-centered, purposeful design that doesn’t compromise on form, feel, or beauty. She’s always managed to toe that line with grace, without needing to be bold, loud or flashy. In a way, I see her work as an ode to the power of femininity; she demonstrates that design can be soft and supple, simple and light and still be highly intelligent, innovative, and functional – one does not undermine or contradict the other.”
– Frankie Swaine, Senior Research Executive, NYC