The Big Picture is excited to announce Laura Pereira joining as new Head of Quant


Aoife Chew

Director, London

Categories News

As The Big Picture continues to grow we are delighted to welcome Laura as we look forward to new directions and continue to expand our qual and quant offer.

Laura joins The Big Picture from Basis where she spent over 10 years in the Quantitative team. With a vast range of experience for both national and international high profile clients including John Lewis, Ray-Ban, Disney and Tesco, to name just a few! Her experience spans a range of disciplines including; concept testing, shopper research, U&A, PiU tests, hall tests, pricing research, segmentation and brand tracking. 

During her time at Basis, Laura took an active interest in developing custom techniques to best meet her clients’ needs. This included developing a new VR based ad testing framework, taking into account how consumers would actually view and understand comms in the reality and context of surrounding ‘noise’. 

Laura is always on the lookout for the next new thing to best meet her client’s needs.

“I love working closely with clients to find the right solutions that will really address their needs, solving problems though the use of bespoke methods or approaches. Having worked across integrated qual and quant projects throughout my career, I appreciate how quant gives clarity and confidence around the ‘why’ and how the two can really compliment each other in getting to the crux of business issues”

Outside of work you can find Laura spending time with her two young boys, indulging in some beauty therapy or sourcing inspiration for her next interior design project.

Su Abeysuriya, head of strategy said; 

“Laura’s appointment represented the realisation of our ambition to become the go to  design research agency for qual and quant”

It’s an exciting time at TBP as Laura will be helping us to innovate our approach across the entire design journey. 

Welcome Laura!