Webinar: Authenticity Redefined – design codes for a new era
26.06.19
‘Authenticity’ has been a major buzzword for a long time, and many of our clients have been striving to communicate it. As a result, the now-established codes of handwritten blackboards and brown paper-style packaging are losing resonance with consumers.
The Big Picture have collaborated with a series of global partners, and leading semiotician Ruth Sommerfield to address this challenge. In our webinar, we explore what authenticity means to the future consumer, via:
- Celebrating the product beyond ‘naturalness’
- Reinforcing trust, without relying on see-through packaging
- Building connections with consumers in a relevant, original way
- Creating conversation on what you stand for as a brand
Wednesday 3rd October 2018
2.30pm London / 9.30am New York