Webinar: Authenticity Redefined – design codes for a new era


Dom Michaelides

Director, New York

Categories Thinkpieces Webinar

‘Authenticity’ has been a major buzzword for a long time, and many of our clients have been striving to communicate it. As a result, the now-established codes of handwritten blackboards and brown paper-style packaging are losing resonance with consumers.

The Big Picture have collaborated with a series of global partners, and leading semiotician Ruth Sommerfield to address this challenge. In our webinar, we explore what authenticity means to the future consumer, via:

  • Celebrating the product beyond ‘naturalness’
  • Reinforcing trust, without relying on see-through packaging
  • Building connections with consumers in a relevant, original way
  • Creating conversation on what you stand for as a brand

Wednesday 3rd October 2018
2.30pm London / 9.30am New York

Missed the live broadcast? Watch recording here