Don’t lose the Spark in the need for Speed

Even agile Quant testing still needs to feel something

Packaging is more than just a prompt to purchase – it’s your most consistent, visible brand asset.

We need to research packaging in a broader, more meaningful way to truly understand its success. That means going beyond visibility and conversion to capture connection and emotion.

However, when agility enters the picture, something often gets left behind.

While a need for speed is often unavoidable, it shouldn’t mean settling for the purely transactional. Many quantitative pack solutions cover what’s easy and quick to measure but overlook what’s hardest to capture: connection.

That’s why we developed ShelfIQ – our agile quant shelf tool designed to evaluate packaging at the First Moment of Truth.

It blends traditional shelf metrics with measures of emotional response and intuitive design cues – offering a smarter way to evaluate how packs work in real life, quickly and meaningfully.

And what gets us there is Spark: a proprietary metric we’ve developed to capture instinctive emotional response.

Spark helps us go beyond the transactional to understand whether a pack connects – whether it’s not just seen but felt

It offers a more complete view of what makes a design effective at shelf. So naturally, it’s included in our agile shelf focussed tool.

Because packaging doesn’t just need to cut through. It needs to mean something.

If you’d like to know more about Spark, or how our agile ShelfIQ test could support your next project — get in touch.