You’d be hard pushed to find anyone with more experience in design research than John.
His career began in 1984 with The Research Business (now Synovate), after which he helped to establish the fledgling research division of The Added Value Company, one of the original pioneering marketing agencies.
He co-founded The Big Picture in 1993, and the rest is history. While he remains hands-on in the day-to-day of research, John is, appropriately enough, a ‘Big Picture’ thinker.
His vision for the company has been fundamental in the development of our clear philosophy, bespoke approach to design insight and – we like to think – charm.
Su’s love of design and global culture led her to The Big Picture back in 2007.
She’s now a Board Director, and her role as Strategy & Communication Director encompasses a breadth of business functions. While she sets the company strategy and helps implement it with our Futures team, her main focus is building relationships with partners to create better ways of generating insight through innovation.
A real people person, Su loves working with new clients and agencies and so is often the first port of call for new enquiries.
Su also represents the company on the international stage, and has presented pieces ranging from The Relationship between Consumers and Cosmetics, and The Future of Digital.
Chris’ love of design was sparked at an early age by another of his passions: motorsport.
An infatuation that began with sketching Ayrton Senna’s McLaren led him to train in product design at the University of Sussex, and a fascination with how people interact with design led him to The Big Picture.
In his work, he’s helped some of the world’s most iconic brands develop effective design strategies, including the Olympics, Pepsi and Peroni Nastro Azzurro.
Laura joined us in 2019, bringing with her with over 14 years of experience as a Quantitative specialist.
Laura had an interest in brand and comms from an early age. She chose to study Advertising and Marketing Communications at Bournemouth University, and then joined the Brand and Communications team at TRBI (now IPSOS). Following this, she spent over 10 years working in the Quantitative team at a growing independent agency, working across a huge breadth of clients, sectors, methods and markets.
Laura is passionate about using quant techniques to address design led questions – whether this is working collaboratively with other qualitative methods or seeking out the latest tools and techniques to address client objectives.
Outside of work, Laura ‘relaxes’ with her family and two young boys. She’s also a keen restaurant goer – and when she does get a spare minute to herself, likes to unwind with some Pilates.
Teresa joined The Big Picture as a Director in 2012, bringing a wealth of experience in brand development, advertising and planning along with her.
Having conducted her first design research back in the 80s, Teresa’s long relationship with design makes her a natural fit. She brings a plethora of skills to the table, including innovation, brand strategy, brand naming – and Italian (she’s fluent).
Teresa’s natural curiosity around brands, markets and people make her one of the most revered researchers in the agency; she’s known as the master of the creative workshop, and go-to mentor for research trainees.
With over 15 years of qualitative research under her belt, Cecilia has experience that spans the entire brand journey.
From innovation and brand development, through to the challenges of efficient design planning and development, Cecilia has applied her energetic and passionate approach to all aspects of design research including packaging, NPD, retail, positioning and semiotics.
Lisa has a rich background in qual research, with over 10 years’ experience in insight roles in New York, London and Paris.
Her passion for understanding what makes consumers tick led to a specialism in purchase & experience journeys. She’s worked for a breadth of clients, with a particular focus on the beauty and luxury markets, having worked for a number of notable clients including LVMH, L’Oreal and Vertu.
She joined The Big Picture in 2017 to pursue her fascination with the semiotics of design. And despite American born, her French heritage still burns bright – she’s your go-to if you want to find the best croissant in New York City.
Aoife’s journey into market research spans a few different countries and vocations.
Spending some time travelling and teaching English abroad, Aoife developed a keen interest in people and learning what made them tick. Since joining the world of qual research, Aoife’s worked at a couple of research agencies, big and small, before her love of design and semiotics led her to join The Big Picture in 2016.
Outside of work, when she’s not running off to travel the world, she’s running the streets of London – just one of our club of runners at The Big Picture, Aoife’s just completed her first marathon. Go Aoife!
Dom spent his first couple of years in the industry partnering with some of UK’s biggest brands, including BBC, British Gas and Lloyds Bank, getting under the skin of the public by focusing on ethnography and consumer journeys.
However, his itch for design landed him on our doorstep in early 2016. Since then, he’s channeled his love of food through various NPD, innovation, and rebrand projects exploring anything from hot sauce, to sports nutrition. He’s also used his prior quant experience to evaluate major brand overhauls.
He’s the closest we’ve got to a celebrity at The Big Picture, having made a winning appearance on the TV gameshow Pointless, walking away with a cash prize and the pride of correctly identifying a Theremin (we had to Google it too).
After graduating from her degree in Product Design, Tess worked with a bespoke lighting designer for a year, creating installations for hotels and exhibiting at events like 100% Design.
Her interest in trends and consumer behaviour, which she developed while writing her dissertation, led her to joining our in-house training programme at The Big Picture in 2014.
Outside of work, outdoorsy Devonshire lass Tess up-cycles old chairs, or cycles-up hills for fresh air (depending on the weather).
Whilst studying for her MSc in Marketing, Giulia first heard about Behavioural Economics: it was love at first ‘sound’
Understanding human behaviour is what led her into research; for over 6 years Giulia worked as a quantitative researcher across the spectrum of FMCG categories, in markets far and near, always evaluating design through the lens of behavioural sciences.
When not at work, Giulia loves a show, she is always up for a musical and will watch any National Theatre production. On weekends you might catch her rowing in Putney, trying very hard not to fall into the river.
Kate loves a good mystery— digging deep into the human truths that drive behavior has always fascinated her.
With a background in ethnography and a keen interest in innovative research methods, Kate’s ventures have taken her from academic sociological research, to international non-profit work, to the thick of New York’s qual scene.
Once she’s punched out for the day, you’ll spot Kate enjoying a beer or two with friends at one of Brooklyn’s many music venues, getting her hands dirty building stuff in her apartment, or (wo)manning the urban garden she’s created atop her roof.
Brooklyn native, Laurel, is always on the lookout for meaning.
With a background in marketing and strategy, and years of experience on both the agency and client side of things, her desire to understand the “why” first and to use this to drive more meaningful connections between brands and people brought her to the world of research. After 4 years at a boutique qualitative agency, Laurel’s increasing interest in design lead her to join The Big Picture last fall.
When she’s not at her desk, you’ll find Laurel exploring New York’s neighborhoods tastebud-first with a plate of whatever new and interesting food she can find, feeding her passion for interior (and exterior!) design with classes like Landscape Design 101, or home in Jersey City, hanging with her husband, Andrew, and waiting hand and foot on her longhaired calico cat, Daisy.
Sam joined The Big Picture following two great internships working with our internal craft beer and spirits team, and since pursued his passion on a number of beer projects and beyond.
Beyond food and drink, he’s also a big fan of furniture design – 1950s in particular – and reading; 20th Century American lit has him lit at the moment.
Globe-trotting Brit Frankie loves to immerse herself in culture.
Having bounced between Europe and Asia for much of her life, Frankie found herself in the US for University, where she pursued her interest in the relationship between design and anthropological research methods. Intend on building a career on her curiosity for people, culture, and design, Frankie returned to London and found her ‘dream job’ at The Big Picture… which led to her promptly moving back across the Atlantic to join our New York office in the summer of 2017.
When she’s not at her desk, you’ll find this self-professed ‘art dork’ browsing museums, throwing spouted ceramics at a potter’s wheel in Brooklyn, or at home whipping up baked goods for friends.
In fair Verona, where we lay our scene, a young Ilenia ventures from her home city to London and a career in design research.
Ilenia’s background in cultural anthropology has given her a real passion for ethnographic study. After graduating from the oldest university in the world* and working for 3 years across a range of industries, from media to hospitality, Ilenia joined The Big Picture to continue to explore her interest in human behaviour.
Outside the office, she’ll be serving ‘attitude’ at ballet or climbing a mountain near you.
*answer: University of Bologna
Hannah developed a love for research while working as a junior creative strategist, prior to joining The Big Picture in early 2018
Her fascination with people, however, began much before this, while studying Creative Advertising at University in Falmouth. She relishes the opportunity to escape the ‘London bubble’ to speak to real people and find out what makes them feel and think they way they do.
Outside of the office, you’ll most likely find Hannah doing something creative – crafting bespoke festival headwear with a glue gun or curating her Pinterest board. She’s also a keen ‘hoop-er’ – yes, this is 100% a ‘thing’. She loves nothing more than to spin away to music with her weighted hula hoop – we’re dizzy just thinking about it!
Originally from Caracas, Venezuela, Ana found herself in the world of research rather serendipitously after taking a moderator’s business card!
Diving head-first into the New York strategic insights scene, she developed a keen interest in ethnographic and digital research, but her passion for art and people — fueled by her training in Art History and Communications — led her to The Big Picture.
When she’s not working, you’ll find Ana zipping around the city on her skateboard, spending quality time with her nieces and nephews, listening to audiobooks in Central Park, or checking out the latest broadway show.
The story of James’ journey to The Big Picture begins in Barcelona, where he studied for his Master’s degree in Economics.
After graduating, he secured himself a job at the WHO as a health economist before joining Kantar Media as a social media analyst. Picking up a breadth of experience in the realms of quant, social scraping, and tracking, James decided he wanted to explore the more human side of research; this is where The Big Picture comes in. Our resident Jazz fanatic, James likes to spend his free time listening to vinyl and has a particular interest in how musicians express themselves visually through album artwork.
Multi lingual Caroline developed a passion for people and culture during her year abroad studying, working AND travelling in Brazil and Spain! This sparked off a keen interest in human behaviour leading her to seek a career in market research.
After graduating from Cambridge Caroline entered onto Flamingos internship program working on big name fashion and make up brands, before her love of design landed her at The Big Pictures doors in 2019.
Outside of the office Caroline is a major film buff and loves to browse her nearest cheese aisle
Emma joined The Big Picture in 2007 and rose through the ranks to Director, gaining a wide range of experience on a whole host of major global brands for firms including GSK, AkzoNobel and Unilever along the way.
She’s now applying that decade of design research experience to training and developing our research team, as well as maintaining the all-important culture that we believe makes The Big Picture a special place to work.
Jo found that HR was her calling in her first ever job in a Market Research agency many moons ago whilst working on their graduate recruitment programmes. She’s honed her HR skills in various creative companies ever since including Burberry and Jamie Oliver.
Her favourite thing is watching new joiners settle into their roles and seeing how their development progresses. Taking care of people doesn’t stop when she leaves the office as she has a toddler to run around after. When she gets a chance she’ll be baking or trying to keep up with where the best places to eat are in London.
Fiona has been with The Big Picture since the very early days of the company’s 25 years in the business and has seen the firm grow from humble beginnings to its role today as a leading authority on design.
She does invaluable work behind the scenes to oil the cogs of The Big Picture’s insight machine, ensuring we run smoothly and efficiently.
A Charlotte, NC native, Kristina moved to New York to pursue her passion for theatre.
After completing her MFA in theatre at Sarah Lawrence, she took on some challenging roles — both inside and outside of the rehearsal room — until she found her way to our New York office. Here, she applies the keen organizational and creative skills she’s developed as a director to help keep TBPNY streamlined, orderly, and solutions-oriented.
When the curtains close at TBP for the day, you’ll find Kristina at the theater (no surprises there!), trying new, exciting foods around the city, or relaxing at home with a nice cup of coffee, her cat, Marlowe, and a good book… or the latest binge-worthy show on Netflix.
Olivia is the star behind the scenes of the London office.
With a firm hand on everything from travel to telecoms, Olivia just makes sure everything is running smoothly, so our research team can focus on insight, not IT.
Well-travelled Olivia grew up in Bermuda and Dublin, before settling in London to study law. Perhaps that would explain why she’s so good at keeping us all in order.
Kat’s the everyday hero that keeps the London office moving.
Whether it’s making sure all of our documents hit the mark visually (she’s one of our brand guardians), creating stimulus for fieldwork (also a trained graphic designer), or making sure we’re all having a giggle with her brilliant musical impressions (just an all-round awesome person), Kat’s an invaluable support to the team.
Outside of work, you might find Kat enjoying the atmosphere at a live music gig. Alternatively, you could catch her with a bow and arrow in hand, honing her archery skills at target practice; just don’t go calling her Katniss. You’ve been warned.