Pepsi
Brand Positioning & Strategy
How can Pepsi create a modern realisation of its positioning, respecting the brand’s rich history and also being primed to live across a huge number of touchpoints?
We deliver real impact across wide range of design insight challenges. Achieved through project-bespoke research approaches and strategic thinking.
Creating a brand in just three weeks
Brand Positioning & Strategy |
Innovation
We brought to life Sunbites’ ‘tribe’ to inform future brand strategy
Brand Positioning & Strategy |
Deep Human Understanding
Combining the strengths of qual and quant to confidently validate the Purdey’s redesign
Brand Positioning & Strategy |
Visual Brand Identity
We helped to reposition and refresh the image of Englands' leading wine producer to drive growth in a thriving category
Brand Positioning & Strategy |
Visual Brand Identity
Lifting the lid on the public’s relationship with ‘the greatest show on earth’
Brand Positioning & Strategy |
Deep Human Understanding
We helped Yoplait reassert its relevance and engage lapsed consumers…
Brand Positioning & Strategy |
Innovation
We helped Jell-O reignite their iconic brand for the first time in a decade
Visual Brand Identity
We helped Glade move the brand from having a functional offer (masking odours) to being a key player in emerging home care category
Innovation |
Product Design & UX
We explored the influence of emotional ergonomics of premium whisky
Brand Experience |
Product Design & UX
We helped build a compelling brand world to re-estabilsh Greene King into the craft beer space
Visual Brand Identity