“I can’t underscore enough how appreciative we are of The Big Picture team for the support getting us to the right decision! That was a dramatic, risky choice for pack design, but the quality of insights made it a much easier call. The feedback has been supported all the way through the market and our consumers!”
Visual Brand Identity
Basil Hayden
Giving Suntory Global Spirits the confidence to make a brave design change… that paid off!
