Product Design & UX

Glade

We helped Glade move the brand from having a functional offer (masking odours) to being a key player in emerging home care category

How could we help define the optimum product design for a new multi-sensory diffuser…

…Delivering ambiance as well as aroma, and therefore a higher emotional reward for consumers

Online community in US & FR exploring current U&A for diffuser users and gained inspiration for Glade’s design. Involved home-tours, how-to videos, creative collages, love/hate letters and ‘my dream diffuser’ design.
Design workshops in NYC & Paris, rotating around 4 design areas. Consumers explored ideal features before co-creating ideal prototypes.
Paired Depth UX interviews in London & New Jersey using fully functioning prototypes validated Glade diffuser design against the ideal user experience. We evaluated functional performance and refined key features using gamified trade-off exercises

Iterative refinement phase by phase allowed the final design to be as close to launch as possible.
Actionable recommendations provided at final phase led to the design seen on the shelves today.
Glade Aromatherapy Cool Mist Diffuser launched in 2022 and is now sold globally.
Has been well received so far (winning product of the year in Australia) and firmly cementing Glade as a leader not just in functional door removal space but in the growing home care category.

We partnered with Haleon throughout the product development process to deliver truly inclusive innovation

Creating a brand in just three weeks

We helped Yoplait reassert its relevance and engage lapsed consumers…