Visual Brand Identity
Greene King
We helped build a compelling brand world to re-estabilsh Greene King into the craft beer space
Visual Brand Identity
We helped build a compelling brand world to re-estabilsh Greene King into the craft beer space
How could Greene King develop an exciting yet approachable range of modern beers...
...that highlights genuine craft credentials of one of Britains biggest brewers?
Our creative approach delivered:
Breadth: Using our CoLab online community methodology covering market context, U&A, category triggers & barriers, brand engagement, design appeal
Depth: Exploratory deep-dive one-on-ones to explore proposition comprehension, design communication, distinctiveness and refinement opportunities
Confidence in a truly distinct and engaging identity
Actionable insight to step-change brand perceptions
An effective, refined consumer relevant proposition
