Visual Brand Identity

Häagen-Dazs

We helped Häagen-Dazs redefine indulgence through a refreshed visual identity for the re-launch of Stickbars

How could Häagen-Dazs turn bold concept ideas...

…into an iconic visual identity for the re-launch of Stickbars?

The Approach

A fast-paced, iterative journey blending qualitative depth with agile quantitative rigour to drive confident, creative decisions

Exploratory Qualitative Groups: across France & the UK, exploring four distinct early pack ideas and concept territories. We assessed how each one brought the desired positioning to life—digging into colour, product comms, and branding to unlock emotional impact and category standout

Agile Quantitative Pack Test: using TBP’s bespoke tool, PackIQ, to evaluate the impact of updated designs. Layered with AI-driven predictive shelf assessments to optimise standout and navigation

The Impact

Clear guidelines to evolve the design brief
Concept that nailed the balance of indulgence, energy and brand distinctiveness
A refined visual identity with improved hierarchy, flavour appeal and navigational cues
Validated by agile quant and set to make waves on shelf

“After lots of hard work behind the scenes – from extensive consumer testing, to working hand-in-hand with them to perfect our recipe – we’re over the moon to kick off 2025 with one of our biggest launches to date.”

Häagen-Dazs

Jell-O

We helped Jell-O reignite their iconic brand for the first time in a decade

Yoplait

We helped Yoplait reassert its relevance and engage lapsed consumers…

Purdey’s

Combining the strengths of qual and quant to confidently validate the Purdey’s redesign

Häagen-Dazs

The Approach

The Impact

Jell-O

Yoplait

Purdey’s

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