IOC

The Big Picture partnered with the IOC to shine a light on people’s real feelings about the Olympic Games and identify opportunities to bring people closer to the event.

Spanning 10 cities across the globe, our bespoke approach addressed the objectives from multiple angles, understanding the public and professionals in the sports space, to unlock strategic insights.

• In-person groups, spanning youth to post family, utilised creative and gamified techniques to unlock rich insights; Sense It, our brand experience toolkit, provided people with multi sensorial stimulus to articulate how they felt about the Olympic Games
• Expert interviews with sports coaches and psychologists uncovered the inside view on what the Games mean to those involved and around the event
• Social experts provided vital cultural context to explore potential opportunities and barriers on a macro, societal level